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Pune, December 10th, 2018: Beauty lovers rejoice! If you are looking for your favourite lipstick at the coolest location in town, we have great news for you. Sephora, the world’s largest French beauty retailer opened its second store at Pune’s premium lifestyle shopping centre – The Pavillion Mall. Spread across 3,130 square-feet, the store is located on the ground level of one of the city’s buzzing retail hubs. With presence in 31 countries, this is Sephora’s 18th outlet in India and the 2nd one in Pune.

Keeping in line with its global repertoire of chic interiors, the all new Pune store offers their complete offering with special sections for makeup, skincare, fragrances, bath and body, haircare and accessories for women and men’s grooming with Sephora’s own range of makeup, skincare, bath and body and accessories and several exclusive brands Becca, CoverFX, NudeStix, Stila, Foreo, Klara, Olive, Tom Ford Private Blends, Benefit, Burt’s Bees, Makeup Forever, Smashbox, Glam Glow and many more which you won’t be able to buy anywhere else.

The store is also home to the newest edition of the Beauty Studio, where shoppers are offered Mini Flash makeovers and personalized consultations from Sephora’s beauty advisors. At the beauty studio, shoppers can learn to create key makeup looks from Sephora such as Night Smokey, Diamond Lips, Perfect Brows, Dewy Foundation, Frozen Eye Shadow and Golden Frame Smoky Eyes. They can also learn the techniques for 4K contouring and how to achieve the perfect eyeliner.

In line with its brand ethos, the store is brightly lit with vibrant colours creating a lively atmosphere for its shoppers. The various categories of products have been divided into convenient sections enabling shoppers to pick their favourites with ease. The interactive environment at Sephora sets it apart from other retail chains.

Commenting on the occasion, Mr. Vivek Bali, Chief Operating Officer – Sephora India at Arvind Beauty Brands said, “We are delighted to open our second store in Pune at one of the most prominent locations in the city in partnership with the Pavillion Mall. Pune is a city with a wide shopping culture and its diversity makes us believe that Sephora’s second store will be welcomed with equal enthusiasm! We are also glad to be present online and hence making Sephora available all over India for beauty enthusiast.”

Sephora can now also be shopped online and exclusively at sephora.nnnow.com, which is India’s first and true omni channel ecommerce platform by Arvind Fashions Limited. Arvind entered the beauty and cosmetics segment through a partnership with SEPHORA, owned by LVMH Moet Hennessy Louis Vuitton, A French Luxury Conglomerate last year.