Pune: Theatres vs. OTT – Mixed Reactions Emerge in Pimpri-Chinchwad as ‘Adipurush’ Releases

Anannya Rene Dass

Pimpri Chinchwad, 17th June 2023: The film “Adipurush” has generated a flurry of mixed reactions among the residents of the Pimpri-Chinchwad area. While some eagerly await the theatrical experience, a growing number of individuals have embraced the convenience and accessibility of OTT platforms, leading to a shift in viewing preferences.

“Adipurush,” directed by Om Raut and starring Prabhas and Saif Ali Khan, is a retelling of the epic Hindu mythological tale of Ramayana. The film’s grand scale, high-end visual effects, and captivating storyline have generated immense excitement among movie enthusiasts. However, in recent years, the dynamics of movie consumption have witnessed a significant transformation with the rise of Over-the-Top (OTT) platforms.

The convenience of streaming services offering a wide range of content directly to viewers’ homes has led to a decline in theater attendance. This shift has sparked a debate among residents of the PCMC area regarding their preferred mode of viewing.

Reubal Massey, a resident of Pimpri, expressed his enthusiasm for the release of “Adipurush” in theaters. He said, “Who wouldn’t love the amazing experience of watching a film like ‘Adipurush’ on the big screen? Such excellent visual and sound effects make it irresistible. The magnificent experience that theaters offer cannot be replicated at home.”

In contrast, many individuals in the PCMC area have embraced OTT platforms for their convenience, affordability, and diverse content library. The ability to stream movies and shows at any time, from the comfort of their homes, has attracted a growing number of viewers.

Pragiti Singh, another resident of Pimpri, shared her preference for OTT platforms. She said, “I love streaming movies and shows over OTT platforms. I can enjoy a wide variety of content from different genres and languages at my own pace. Also, the cost of a monthly subscription is often more reasonable than the expenditure of one theater outing.”

Industry experts suggest that the COVID-19 pandemic played a significant role in accelerating the shift towards OTT platforms. The closure of theaters during lockdowns prompted many individuals to explore streaming services, and this habit has continued even as restrictions eased. While the debate between theaters and OTT platforms continues, some industry insiders believe that both modes of consumption can coexist.

The choice between the two modes of viewing ultimately rests with the viewers, who seek the most fulfilling cinematic experience based on their individual preferences. Which one do you prefer?