Standard Chartered Bank launches “DigiSmart” Credit card

September 03, 2019 – Mumbai (India): Standard Chartered Bank today announced the launch of its “DigiSmart” credit card focused primarily on the ever-growing segment of millennials.This credit card will offer instant discounts* and benefits across key e-commerce categories of travel, entertainment, fashion, groceries and food delivery round the year.

This credit card is available for a nominal monthly fee of Rs 49. However, this fee will be waived off if the spends of the customer are Rs 5,000 or more in the previous month.

In the initial phase, Standard Chartered has partnered with marquee brands Myntra, Grofers, Yatra, Zomato, Ola and INOX to provide a unique multi-brand product for its clients.

Jinesh Shah, Managing Director – credit cards, personal loans, mortgages & payments, Standard Chartered, India, said, “The launch of Standard Chartered ‘DigiSmart’ credit card reaffirms our commitment to bring in enhanced products to address the evolving demands of our customers. The credit card industry has been growing rapidly over the last few years due to increased consumerism. Today’s upwardly mobile youth are keen to adopt latest trends in fashion, food and entertainment leading to a rising demand for simple credit products. We truly believe that the “DigiSmart” credit card is a product which brings in convenience along with the benefit of attractive offers.”