Tata Housing brings wellness homes to India in a new partnership with GBCI

Introduces Serein – the first wellness integrated project

Mumbai, June 09, 2016: Tata Housing, one of the fastest growing real estate developers in India today announced its foray in the wellness homes segment with the launch of Serein in Thane, near Mumbai.  The company has partnered with the U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI) to develop wellness residences, in accordance with LEED and the WELL Building Standard – an evidence-based system for measuring, certifying and monitoring the performance of building features that impact health and well-being. The nascent yet novel concept of housing will be unveiled at Tata Housing’s project Serein in Thane, Maharashtra. The finely crafted project will offer home aspirers the luxury of spacious 2, 3 and 4 BHK apartments in a beautiful residential township at a starting price of Rs. 1.65 crores.

Speaking at the occasion, Mr. Brotin Banerjee, MD & CEO – Tata Housing Development Company, says, “We are excited to introduce the WELL Building Standard to Indian real estate, a landmark concept and an imperative in the present scenario. We have always kept sustainable practices at the core of all our offerings and have been pioneers in adopting latest eco-friendly technologies in construction and implementing energy efficient amenities at all of its projects.”

Mr. Banerjee further adds, “At Tata Housing, we believe wellness is not a quick fix, it is a way of life. Committed to provide an enhanced lifestyle and a sustainable environment, wellness only seemed like a natural progression for our company, building on the principles of innovation, quality and sustainability. We look forward to a thriving partnership with GBCI in order to achieve these standards of living.” 

With the profound changes in the lifestyle and income levels of people, the wellness industry in India has become a sunrise sector, and is set to grow by 20-30 per cent year on year. In a survey conducted by Tata Housing across metros in 2014, the company indicated that consumers, especially millennials, prefer wellness featured homes which assure only the highest standards of quality, pure air & water, and a healthy atmosphere in which they can thrive. In a world where climate change is deteriorating quality of human lifestyle, residential projects with a low carbon footprint and wellness features are attractive to buyers. Features that a globally aware buyer wants, are rarely provided in residential projects, however results from the survey implied a latent demand for these features.

Mr. Mahesh Ramanujam, President, GBCI (Green Business Certification Inc.), the certification body for the LEED green building program and the WELL Building Standard says, “The GBCI Tata Housing partnership focuses on implementing LEED and other performance management platforms during design, construction and operations of Tata Housing Building Projects – including installation of the LEED Dynamic Plaque, providing dedicated LEED and WELL technical support to projects and leveraging Tata Housing project performance data to inform benchmarks for global best practices. Tata Housing aims to implement LEED plus the WELL Building Standard. WELL implementation builds upon LEED certification and focuses attention on the health and wellness of building occupants.”