Tata Motors Defence Solutions partners CAPF’s ‘Oorja’, for FIFA’s under 19 World Cup

Mumbai, June 08, 2017: Tata Motors today announced partnering the Central Armed Police Forces (CAPF) for ‘Oorja’ – CAPF’s under-19 football talent hunt tournament 2017, to select India’s under 19 girl’s and boy’s football team, at the FIFA under 19 football tournament scheduled to be held in India, for the very first time in October 2017.

Organized by the Central Armed Police Forces, Oorja is driven by Prime Minister, Shri Narendra Modi´s vision of making football the sport of choice in India, through ‘Mission XI Million’, the biggest school sport outreach program to encourage children to play football, to gain healthy habits and learn important life lessons in teamwork and sportsmanship. The approach is to work with school principals and sports teachers to encourage and instill the passion for football in 11 million children from every part of the country.

Kicking-off the second phase of Oorja in Chandigarh and Ahmedabad today, Tata Motors along with the CRPF seeks active participation from sports enthusiast and supporters in both cities.

Commenting on the announcement, Vernon Noronha, Head, Defence Business, Tata Motors, said, “Sports has the power to break barriers and we at Tata Motors are committed to the welfare of societies proudly associating with Oorja 2017, a grass-root level initiative to bring the beautiful game of football to millions of Indian boys and girls around the country, especially in rural India. As an internationally recognised game, football is a low-cost high-impact tool for development, a powerful agent for social change and as trusted partners to the CAPF’s, we are happy to work with them for such a developmental agenda, for the youth of our nation. As the teams get ready to participate in the second phase of Oorja, we wish all the participants the very best.”

Tata Motors has been at the forefront of productive community engagement throughout its seven decades of existence. Our CSR initiatives, in line with our philosophy of giving back to society, have continued to improve the quality of people’s lives across India.

We focus on four areas: Health, Education, Employability and Environment. Moreover, in line with the Group’s Affirmative Action framework, we work to help people from Scheduled Castes (SCs) and Scheduled Tribes (STs) get access to better opportunities for education and livelihoods.

For this, we have forged synergetic partnerships with community members, civil society organisations and concerned government departments to undertake large-scale projects, which have helped create a positive impact on the lives of people.