Tata Power celebrates World Biodiversity Day with their Fish’s Knights and Junior Green Heroes

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~Releases more than 1000 Mahseer fingerlings to fresh water on World Biodiversity Day~

National, 27th May, 2016: Tata Power, India’s largest integrated power company, has been relentlessly working towards preserving the biodiversity and conserving and saving the Mighty Mahseer through its ‘Act for Mahseer’ movement. In celebration of this spirit of conservation, Tata Power rang in World Biodiversity Day by organising an exclusive visit to the Mahseer Hatchery for its Fish’s Knights, people who have pledged to save the Mahseer and its Junior Green Heroes, Tata Power’s ambassadors of eco-awareness under Greenolution.

The enriching visit organised by Tata Power for its Fish’s Knights and Junior Green Heroes entailed a detailed walkthrough, covering the lifecycle and hands-on experience of the entire breeding process of the Mahseer fish. The Fish’s Knights and the Junior Green Heroes also released more than 1000 Mahseer fingerlings in the larger fresh water habitats of Lonavala, Maharashtra.

The ‘Act for Mahseer’ movement was initiated by Tata Power with a goal of conserving the Mahseer fish which is classified as an endangered species. The objective of this campaign was to encourage people to make a difference through their individual efforts by providing them with an opportunity to save a life.

Speaking on the occasion, Mr. Anil Sardana, CEO & Managing Director, Tata Power said, “Tata Power has always been sensitive to the environment it operates in. Through our ‘Act for Mahseer’ movement we have strived to conserve an endangered species of fish. To this effect, we have asked people to pledge their support to this unique initiative by practicing water conservation in their own little way, as loss of habitat due to water pollution along with exploitative fishing were the primary factors leading to its extinction. The response we received to this initiative has been a rewarding experience. On the occasion of Biodiversity day, we wanted to show our appreciation to the people who have whole heartedly supported us in this venture, while also encouraging others to play an active role in becoming stewards of our environment.”

As the world celebrates its Biodiversity; Tata Power joins in to remind everyone that the conservation and preservation of our biologically diverse planet rests with every individual. A healthy biodiversity is essential for a healthy environment. Biodiversity is the foundation for life and must be preserved to ensure a bright and sustainable world for our future generations.