The Story Of Chinu Kala: The Ups And The Downs On The Road Of Success
16th November 2023: In India, a surge of startups and businesses is underway, with many aspiring entrepreneurs eager to embark on their own ventures. The proliferation of success stories from these startups has inspired a growing belief that a successful career can be forged by initiating a startup. One such inspirational tale is that of Chinu Kala, the founder of Ruban Accessories. Remarkably, she built her business without a formal education, demonstrating that academic credentials are not always a prerequisite for entrepreneurial success.
Chinu Kala’s early life was marked by adversity; at the age of 15, she left her home due to family troubles, finding herself on the streets with only 300 rupees in her pocket. Facing financial challenges, she rented a room for 20 rupees a day. Despite these hardships, she persevered and sought employment. After several attempts, she secured a job as a Sales Girl, selling various items door-to-door. Despite numerous rejections, Chinu persisted, eventually becoming a supervisor and training others, which significantly improved her financial situation.
While Chinu always harbored the dream of starting her own business, the lack of formal education posed a challenge. After marrying Amit Kala in 2004 and moving to Bengaluru, her fortune took a turn. Participating in a modeling competition in 2006 sparked the idea of venturing into the jewelry business. In 2014, she materialized this vision by establishing Ruban Accessories, specializing in western and contemporary jewelry. Over the years, the company expanded, with its products available on popular online platforms like Amazon, Flipkart, and Myntra.
Despite a challenging start, Chinu’s perseverance and hard work led to the remarkable success of Ruban Accessories. Currently valued at over Rs 100 crores, the company generates substantial monthly revenue. Chinu Kala’s journey serves as a testament to the transformative power of dedication and resilience in the face of adversity.
