Ather Energy’s 450X now open for pre-orders in Pune
Pune, 28th February 2020: Ather Energy recently launched the disruptive electric scooter Ather 450X in India. With this new offering, Ather has confirmed its entry into 8 new cities beyond Bangalore and Chennai which is Pune, Delhi NCR, Mumbai, Ahmedabad, Kochi, Coimbatore, Kolkata, and Hyderabad. Since the national launch, Ather has seen a phenomenal response in pre-orders for the Ather 450X and dealership requests from Pune.
The super scooter comes packed with brand new features, advanced 4G connectivity and a brand new ownership model, at INR 99,000 (ex-Bengaluru) up front and a monthly subscription. With the Maharashtra government finalising EV policies for the state the price of the vehicle is likely to differ from other states.
Pune will see installation of fast charging infrastructure in the coming months, followed by the delivery of the scooters. Ather 450X can be pre-ordered via the company website for a fully refundable INR 2500. Ather has also been receiving dealership requests from Pune which will make it easier for the company to rapidly expand and capture the Pune market. Individuals interested in partnering with Ather can apply for a dealership via the company’s website.
The Ather Forum has been abuzz with requests for the company’s community engagement programs. Consumers in the new cities can expect to see meet ups and test rides being conducted in their neighborhood in the coming months. Along with fast public chargers, Ather 450X owners will receive home chargers, Ather Dot so they can conveniently charge their scooters at home.
Ravneet Phokela, Chief Business Officer, Ather Energy said “Pune is one of the strongest 2-wheeler markets in India, and has always been one of our top markets. The consumer interest here has been phenomenal. We believe it will be one of the key markets leading the adoption of EVs, and we are delighted to enter it with the Ather 450X. As we have done in other markets, we will set up Ather Grid, our public charging infrastructure before we start delivering the scooters. We are already in talks with leading malls, coffee shops, tech parks and eateries to set these charging stations up.”
About Ather 450X
The super scooter is a significant step-up from Ather 450 with improvements across multiple key parameters. Ather 450X is the outcome of award-winning design philosophy and is quicker, more intelligent than its predecessor and comes in three new colors; Grey, Green, and White. The scooter is powered with a 6kW PMSM motor, a new 2.9 kWh lithium-ion battery and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather is introducing a new high-performance mode, ‘Warp’. Ather 450X can go from 0 to 40 kmph in just 3.3 sec in the Warp mode, making it the quickest electric scooter in its category and the perfect choice to navigate through city traffic.
The revolutionary improvement in its battery has enabled a projected Indian Drive Cycle (IDC) range of 116 km and a real-life range of 85 km in city conditions. Ather 450X will also charge 50% faster than before at 1.5km per minute, making it the fastest charging rate in the electric two-wheeler category.
Ather 450X will have a 4G SIM card along with Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. The new 7” touchscreen dashboard, comes with a color depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilizes Android Open Source to offer map navigation, On-board diagnostics and other unique features like Over-the-air updates, Auto Indicator off and Guide-me-home lights.
The Ather mobile app will continue to offer personalized ride statistics, charging status, push navigation and more functionalities like theft & tow detection, live location & vehicle state tracking, voice assistant and welcome lights. Ather 450X will support connected accessories like smart helmets and tyre pressure monitoring systems (TPMS).
