Pune, 27th January 2024: TVS Motor Company, a leading manufacturer of iconic two-wheelers and the second-largest three-wheeler manufacturer in the country, announced the launch of the ‘TVS King Duramax Plus’ at a grand ceremony held at Hotel Lemon Tree Premier, Pune Station. This dynamic autorickshaw, aptly named ‘Har Rashte Ka Humsafar,’ boasts a robust 225 CC Powerful Liquid Cooled Drualife Engine, offering superior technology, enhanced gradeability, and improved mileage.
Mr. Pushpak Barik, Head of Sales, Commercial Mobility at TVS Motor Company, shared insights into the new model, emphasizing its technological advancements and better performance. He introduced the ‘TVS KING Ka VAADHA’ scheme for customers, adding an extra layer of value to the purchase.
The launch event was graced by prominent figures in the industry, including Mr. Shivanand Lamdhade, Regional Manager Sales – West, Commercial Mobility, TVS Motor Company, Mr. Sourav Ghorai, Regional Manager Service-West, Commercial Mobility, TVS Motor Company, and representatives from key dealerships such as Rajubhai Dixit of Shri Ganesh Auto, Harun Shah of Shah Auto, Sunil Barge of Sarthak Auto, Niraj Shah of Rhytham Auto, and Ajit Bhoite of Anaya Auto. Officials from various finance companies and banks were also present.
“TVS King has earned its reputation for high comfort, reliability, durability, and exceptional mileage. With over one million vehicles sold in the last decade, our presence extends to over 100 towns in India and 30 countries worldwide,” stated Pushpak Barik. He highlighted the significant market share TVS King holds in India and specifically in Pune, contributing 12 percent and 17 percent, respectively.
Shivanand Lamdhade provided details on the pricing, stating, “TVS King Duramax Plus is attractively priced at Rs.2,57,249/- (Ex Showroom Pune), with an in-house finance facility available for added convenience. Bookings are now open at our authorized main dealerships in Pune, including M/s Sarthak Auto, Chinchwad, M/s Rhythm Auto, Hinjewadi, M/s Anaya Moto, Manjri, M/s Shah Auto, Mangalwar Peth, and M/s Shree Ganesh Auto, Swargate.”
Key features of TVS King Duramax Plus include a powerful 225 CC Liquid Cooled Drualife Engine, LED Head Lamp Technology, enhanced passenger space, all gear start, tubeless tires, dual-rated suspension, and durable ribbed drum brakes. The vehicle comes with a 2-year standard warranty (up to 1 lakh Kms) and boasts lower maintenance costs, longer service intervals, and high savings on oil and service expenses.
Highlighting the TVS King Ka Vaadha scheme, Shivanand Lamdhade outlined its comprehensive offerings, including a standard warranty of up to 2 years, freedom from maintenance with 4 free maintenance sessions, 1 year of free Roadside Assistance (RSA), and personal accident coverage up to 10 lakhs on specific variants.
The launch of TVS King Duramax Plus marks a significant stride in three-wheeler mobility, combining innovation, reliability, and customer-centric features to elevate the driving experience for both drivers and passengers.