‘Understand for whom your communication is meant for’: Bharat Dabholkar

Pune, 20th December 2022: “Whatever you do, it should be done differently. One should first find out their target audience and promote their social campaigns in a different manner to improve their ‘Public Image’. We have to understand for whom our communication is meant for. A person in rural India may not connect with you if you communicate with them keeping urban India in mind. So understand your audience and connect emotionally,” said Bharat Dabholkar, Ad Guru, Actor and Director.

He was speaking at an interview session conducted by Dr Jignesh Pandya, Rotary Director during a seminar on ‘Public Image’ called ‘Pehchaan’ held at Poona Club .

During the conversation, Dabholkar touched upon various stories regarding his associations with various brands like Amul and Agni Tea and shared his insights about the Indian market. Dabholkar, who is considered as father of Hinglish, shared how he introduced half English-half Hindi language and how it was appreciated by noted Marathi writer, P L Deshpande.

While speaking about the work done in the social sector, he said, “First understand your own work. Do not run after numbers. Take one example and let it leave an impact in the mind of the audience. Let the audience truly appreciate that case, then conveying the scale of your work becomes easier.”

He was felicitated by Rotary Governor Dr Anil Parmar in presence of Pramod Deshmukh, Convenor of the program.

During the event, a well-known YouTube influencer and Vocational Speaker, CA Rachana Ranade was also presented with a Vocational Excellence Award.

Ranade trains her audience on various financial aspects from stock market to insurance to cryptocurrency through her YouTube channel called’ ‘CA Rachana Phadke Ranade’, which has garnered more than 4 million subscribers.

In her acceptance speech, she narrated her journey from a Chartered Accountant to a teacher to a YouTuber. “Only 24% Indians are financially literate to some extent. I have noted that even highly placed officers of renowned corporates are ignorant about some basic concepts. There was a need for someone to explain the complex financial jargon in simpler terms. I am grateful that these efforts are being recognised today”, she said.

The seminar was hosted by Rotary Club of Nigdi along with other co-host clubs including Bibwewadi, Bavdhan Elite, Akurdi, Magarpatta City and Alephata Central. The event was graced by Deepak Shikarpur, Manjoo Phadke, Shital Shah and Prashant Deshmukh amongst other leaders from the Rotary Clubs.