Unlimited Family fashion house launches its first ever premium value sale property “Red Alert”

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December 08th, 2018: When we say Fashion Is UNLIMITED, we mean it too. UNLIMITED, powered by Arvind’s promise of quality products announces its first ever premium value sale property called ‘Red Alert’ from December 6th to 9th. ‘Red Alert Sale’ is here to enhance your shopping with an experience that aims to bring together specially curated collection coupled with a highly customer centric offer. The sale invites families to shop for all their clothing needs and offering a choice of premium brands in the value fashion space.

The sale has in store a myriad of options that will beckon shoppers to fill their shopping bags with the best of fashion in affordable prices. Shoppers are in store for an exciting shopping spree where they can shop for Rs 3000 and get merchandise worth Rs 6000.

UNLIMITED, The Family Fashion Store is the ultimate destination for on-trend fashion for your entire familyoffering some of the best fashion labels for men, women and kids. The stores offer brands like Cherokee women, SUGR, Karigari, Anahi and more with plenty of ethnic and stylish western wear options for women. Ruggers. Cherokee men, Excalibur and Colt provide plentiful options for men that will cater to all occasions. UNLIMITED is also the exclusive home to denims (for men and women) made from ‘Boomerang’ fabric – a fabric developed by Arvind that is highly stretchable and flexible. The store also offers a wide range of options for kids especially in the Disney collection.

Commenting on the occasion, Shekar CS CEO, UNLIMITED, Arvind Fashions Limited, said, “Unlimited’s proposition is to fulfill the need of the contemporary Indian middle class family’s everyday fashion need of staying stylish and it is high time that there is a property that caters to this Indian shopper who is rapidly evolving in his outlook towards fashion and apparel. Through the launch of our Red alert sale, we have not only increased but also enhanced our product offerings for our consumers to ensure a fuller shopping experience and give them the best possible value for money.”


UNLIMITED family fashion mall, from the trusted house of Arvind, is a front-runner in the value apparel retailing concept. It is known for affordable and quality fashion for the entire family. As one of the major players in this segment UNLIMITED has a network of over 100 stores spread across 52 cities/towns in India.

Over the last two years, UNLIMITED has forged ahead and further strengthened its brand portfolio by offering both private and international apparel brands. UNLIMITED strives to understand the changing needs and preferences of the value conscious consumers and wishes to exceed expectations and enhance lifestyles by offering an unprecedented mix of value, variety, quality and style.

About Arvind Limited:

Arvind Limited is one of India’s largest integrated textile and apparel company with a strong presence in branded garments. It is one of the largest manufacturers and exporters of textile products with a turnover of US$ 1.7 billion. Arvind has an unmatched portfolio of owned brands such as Flying Machine; as well as licensed product brands such as Arrow, GAP, Gant, Izod, Aeropostale, Nautica, US Polo Assn., to name a few. The portfolio also includes retail brands like UNLIMITED, The Arvind Store, The Children’s Place and Hanes.