Zomato to Rebrand as ‘Eternal’ to Reflect Business Expansion

Mumbai, 7th February 2025: Zomato has announced that it will rename its parent company to Eternal, marking its evolution beyond food delivery and into other high-growth segments such as quick commerce. The decision reflects the increasing contribution of Blinkit, the quick commerce platform it acquired in 2022, to the company’s overall business.

Explaining the rationale behind the change, Zomato co-founder and CEO Deepinder Goyal stated in a letter to shareholders on Thursday, “When we acquired Blinkit, we started using the name ‘Eternal’ internally to differentiate between the company and our flagship brand, Zomato. We had planned to make this change public when a business beyond Zomato became a key part of our future. That moment has arrived with Blinkit.”

Despite the new corporate identity, the Zomato brand and app will continue to operate under the same name, making this a structural shift rather than a traditional rebranding exercise.

Under the Eternal umbrella, the company will manage four key businesses—Zomato (food delivery), Blinkit (quick commerce), Hyperpure (restaurant supplies), and a dining-out venture called ‘District.’ The company’s expansion into rapid delivery services has proven to be a significant growth driver, with Blinkit evolving beyond grocery deliveries to serve a wider range of consumer needs.

Zomato had acquired Blinkit in a ₹4,447 crore deal in 2022, aiming to capture the growing demand for quick commerce. With this segment now playing a crucial role in the company’s growth strategy, the transition to Eternal is positioned as a move to better represent the broader scope of its business operations.