Sushant and Kriti break barriers & groove to T-Series new track Paas Aao in association with Close-up at IIFA

Mumbai, 17, 2017: Get ready to groove and join the jodi Kriti Sanon and Sushant Singh Rajput, as they set the stage on fire with T-Series’ new single ‘Paas Aao’ in association with Close-up at IIFA Awards 2017 on July 18, 2017! Watch the dynamic duo break the barriers to closeness with the brand-new song with zest and confidence!

The ‘Paas Aao’ song in its latest avatar comes with a new purpose – to help break the barriers to closeness and create a new connection with intense confidence that only fresh breath can give! This is the fourth edition of the song, which debuted in the world of pop-culture in 2008.

Kriti and Sushant will recreate magic with their chemistry in the latest video that features the stars dancing to the new beat romantic EDM track, at the prestigious IIFA platform. As the two dial up the confidence quotient in the video by T-series in association with Closeup, directed by Ahmed Khan, composed by Amaal Malik, sung by Armaan Malik and Prakriti Kakar, written by takes the freshness quotient a notch higher with his voice.

Commenting on this, Shashwat Sharma, Category Head, Oral Care India, said, “Closeup as a brand celebrates two individuals coming close by shedding all inhibitions that they face. Our signature tune “Paas Aao” has been an iconic jingle building our brand philosophy. We are excited to bring to you a fresh and edgy take of the much-loved melody. What started out as a romantic number has now evolved into a bold and catchy track which resonates with the pulse of today’s youth. We want to inspire the youth to break all barriers and overcome their hesitation. This thought has been brilliantly brought alive by Ahmed Khan and his vision for the song and the charm of Sushant Singh Rajput and Kriti Sanon. With T Series as partner, we get unprecedented scale to take this song to more audience like never. We are confident this new exciting avatar of “Paas Aao” will be loved by all.”

Vinod Bhanushali, President – Marketing, Media and Publishing, T-Series adds, “Working with HUL and the brand Close-up has been marvelous. The team has been supportive in the entire process of composing the song to shooting the video. This is the first ever time where a song like Paas Aao has enabled to bridge the gap between Bollywood and brands. It’s an innovation where a song is created by a music label in partnership with a brand. Paas Aao is a beautiful EDM track which also emotes romance. Sushant and Kriti intense chemistry, with Ahmed Khan’s perfect direction has helped us get the right flavor to the video. IIFA is a big platform for the Hindi film industry and promoting the track by the leads performance there will help us reach more people especially since the event goes live.”