Trent Hypermarket partners with Sri Sri Products

Mumbai, May 2017: Star Bazaar launches ‘Closer to Nature’, an exclusive section for organic, ayurvedic and herbal merchandise at their stores.  Designed in line with the brand’s philosophy of promoting health and well-being, Star has tied-up with Sri Sri to offer ayurvedic products.

Sri Sri Products also support The Art of Living women and children welfare initiatives.

With the recent wave of health and wellness taking over the nation, consumer preferences are increasingly leaning towards products rooted in Indian tradition. ‘Closer to Nature’ will offer consumers a range of food and personal care products which will include Sri Sri Products along with other brands like Patanjali, 24 Mantra Organic & many more as a part of this initiative. With 100 SKUs, solely from Sri Sri, the multi-format retail chain will stock over 300 items from different brands across all stores

Mr. Jamshed Daboo, MD Trent Hypermarket says,“At Star, we have always believed in bringing our customers, products of great quality at affordable prices; right from our focus on fresh produce to the recent initiative on ‘Closer to Nature’, we understand that our customers desire and aspire to lead a healthier and better life. We are elated about our partnership with Sri Sri as it brings together a range of products embedded in a philosophy that promotes health and well-being”.

An array of options ranging from health drink Ojasvita to Masalas and delectable spread of digestive cookies amongst others will lead the range of Sri Sri products.

Mr. Tejagna Katpitia, CMO, Sri Sri Productssaid, “We are delighted to join with Star Bazaar to bring Ayurveda, Natural and healthy products to consumers. A 360º approach with attention to innovation, research and development coupled with offering high quality products, authentic services and creating awareness is much needed today to truly contribute to the Health and Wellness of an individual. It is encouraging to see the modern consumer recognize and subscribe to healthier offerings.”