Amway launches Spring Summer Collection of Attitude Colours

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New Delhi, April 18, 2017:  Amway India, the country’s largest direct selling FMCG Company, has launched Attitude Spring Summer collection under its colour cosmetics portfolio. The 12th edition of Attitude Color Cosmetics comprises of six new shades of Attitude Intense lip color and four vibrant hues of Attitude Nail Paints. The new Attitude Spring Summer Collection also includes Eye Liner, Mascara, Kajal Pencil and Compact powder.

Priced at Rs. 389/- (4 gm), the new Attitude intense colour Lipstick has been specially formulated to provide intense and glossy color finish to the users’ lips. With its melting and gliding texture, the Attitude Color Lipsticks give a very smooth application. The luscious and creamy lipsticks also helps provide sun protection. The six shades have very interesting names including ‘Rusty Red’, ‘Flamingo Fuchsia’, ‘Mauve Queen’, ‘Intense Pink’, ‘Orange Pop’ and ‘Flirty Pink’. The Attitude Intense Color Lipsticks come in attractive premium black packaging.

The new range of Attitude Nail Paints give a flawless and smooth finish.  Priced at Rs 206 (8 ml), the Nail Paints comprises of four vibrant colors like ‘Bridal Maroon’, ‘Pink Voltage’, ‘Royal Red’ and ‘Coral Burst’.

Commenting on the launch, Anisha Sharma, Category Head- Beauty and Personal Care, Amway India, said, “Attitude is about being who you are. This summer, with our brand new shades, one can get to stand out from the crowd and reflects one’s own unique personality.  The New Spring Summer collection will help you looking cool this summer.”

Attitude is an entry level premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. At Amway, we believe that beauty is all about attitude!