Book Launch of ‘Marketing – Tricks of the Trade They Won’t Teach You at B-Schools!’

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Pune, 29th September, 2017: Marketing a product can be easy, but marketing it right is what makes it a success… It can be a tricky business! To make it simpler, Adit Chouhan, a renowned Marketing expert from Pune has written a book which can act as a Practical Guide to Marketing. The book is a ready reckoner marketing handbook aimed to help management students, fresh marketing professionals and young entrepreneurs gain practical knowledge of marketing and speed up their careers. Adit is launching his new book “’Marketing – Tricks of the Trade they won’t teach you at B-Schools’” at Crossword, Aundh on Friday, 29th September, 2017.


  1. Padma Bhushan Dr. S.B. Majumdar – Founder and President, Symbiosis
  2. Mr. Amit Thete – General Manager, Marketing & CRM – Mercedes Benz, India
  3. Mrs. Kiran Bhat – Managing Director, Xebec Communications Pvt. Ltd.
  4. Mr. Mahesh M. – CEO, Ishanya

An open-for-all event, the launch will be followed by a Panel Discussion on Bridging the Gap between B-School Marketing Education and the Corporate Requirements between the Panelists moderated by the Author. Audience also get to participate in the discussion and also get a chance to win a copy of the book in a quick Audience Quiz.