Deenaji: Bringing Hygienic And Organic Meat, Poultry, Seafood To Your Doorsteps

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Pune, 20th June 2021: Naved Ansari of Deenaji Fresh Foods Pvt Ltd, a 66-year-old company serving meat and meat products in Mumbai, speaks to about the brand, its legacy, future plans and assures that quality and hygiene are non-negotiable at their company.

Q. Tell us about your brand Deenaji?

A. Deenaji was amongst the earliest proponents of the farm-to-fork model for catering fresh meat supply across the city, offering premium product line in pre-cut mutton, chicken, fish, eggs, exotic meats, ready to cook and ready to eat. All our products are organic with no added antibiotics, pesticide or hormones. 

The brand currently holds 110 product range across 7 categories and supplies to more than 50 stores across Mumbai and Pune.

Q. What has been the journey of the Deenaji brand till now?

A. The brand began its journey in 1955 with the supply of fresh-cut meat to various restaurants, including four-star and five-star hotels, across Mumbai and has a legacy of uninterrupted supply across Mumbai for the last 66 years. The reign of the brand is in the hands of the third generation now.

Q. How do you manage the three main aspects of your business ie, quality of the product, processing it and team management?

A. The brand promises Halal, luscious, succulent, fresh-cut, chilled Meat, fresh eggs and high quality ready to cook products with total quality assurance delivered at your doorstep. 

The team at Deenaji comprises professionals who value service over profit, with professionally trained butchers, efficient sales executives and masked delivery men who have been specially trained in making contact-free deliveries as they believe that quality and hygiene are non-negotiable in their business. With Deenaji, you can be assured of 100 per cent fresh and clean Halal meat and poultry products delivered at your doorstep. 

Q. Tell us something about the people behind the brand Deenaji?

A. Deenaji has four main pillars who each bring in their expertise and forte in their respective field. The first pillar is Founder and Production Head of B-to-B Business Abdul Khalique Ansari, Co-founder Naved Ansari who is responsible for Operations, Legal and Finance, then there is Co-founder Juned Ansari who is responsible for Information Technology, Service Request, New Initiatives and Overseas Expansion and Co-founder Amrin Ansari who is responsible for Marketing, Sales and Customer Service.

Naved Ansari Deenaji

Q. What has been Deenaji’s contribution to society so far?

A. Deenaji emerged as a Covid warrior amid the first COVID-19-induced lockdown, offering its uninterrupted support to the society with doorstep deliveries. The team also believes in philanthropy and conducted a donation drive by offering face masks and face shields to frontline healthcare workers and the police force. 

Q. What does your brand plan to achieve in the future?

A. Although the meat business is highly competitive, we believe that there is a place for premium quality pre-cut meat with professional butchering and hygienic practices. The consumer is slowly evolving from stepping down to the shop in the market in the morning to buying meat at the click of a button online. Deenaji offers just that! The customers can buy our fresh products from the convenience of their homes by either calling us and placing an order. Deenaji has also marked its place in the online shopping domain with

We believe in providing ease to the customer. Hence, we are also planning to launch an IOS and Android application by the end of 2021.

We are also planning to launch our brands in the other metro cities and we expect to see some significant growth in the next year. Deenaji has also established an export wing unit for processing export orders to other countries in the next few months. Apart from these ambitious expansion plans, Deenaji has also opened doors for franchising its product range across other cities and other states. 

Contact: For placing orders, you can make your booking online at or you can call the support number +91 9769953644.

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