Flipkart's Big Billion Days Launches India's Festive Season on October 10th

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India: Flipkart, India’s largest e-commerce marketplace, will officially flag off the country’s festive season with the fifth edition of its The Big Billion Days (TBBD), from October 10th to the 14th. Customers will be able to avail massive offers as follows:

10th October: Sale begins on Fashion, TVs & Appliances, Home & Furniture, Beauty, Sports, Toys, Books, Smart Devices, Personal Care Appliances & more
11th October: Sale begins on Mobiles and Electronic Devices & Accessories
12th-14th October: Sale is live on all categories on Flipkart

Powered by Mastercard, this TBBD’s underlying message is “Ab India Hoga Budget Se Mukt” freeing shoppers of any budget constraints through a multitude of payment solutions. Customers will be able to avail exclusive offers on their HDFC Bank Debit & Credit cards. Other payment offers include No Cost EMIs on leading bank Debit & Credit cards and on Bajaj Finserv EMI Cards. Easy financing options such as Flipkart Cardless Credit gives customers a credit line of upto Rs. 60,000 & pay in easy instalments, while, Flipkart Pay Later will allow them to shop and pay at their own convenience.

Flipkart has partnered with India’s biggest superstars, such as Amitabh Bachchan, Deepika Padukone, Virat Kohli and many other celebrities to bring in the event. In addition, Flipkart has turned to industry first technological innovations to create engaging personalized content for social media.

Making the announcement, Kalyan Krishnamurthy, CEO, Flipkart said, “The Big Billion Days has become India’s most anticipated event, one that marks the beginning of India’s festive season and sets the bar for what follows. This year marks the fifth edition of TBBD and we are focused on making it the biggest and best one yet.”

Krishnamurthy added, “After working closely with our sellers and brands over the last few months, we plan to deliver unparalleled, diverse, and affordable offerings to customers in every corner of India. Our hope this year is to push further in fulfilling the shopping aspirations of all Indians.”