For the love of Lord Ganesha and Environment, Actress Amrita Rao launches #EcoBappaMorya

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12 AUG 2019, PUNE: Ganesh Chaturthi is one of the most popular festivals in India, which celebrates the coming of Lord Ganesha. This year Popular Bollywood Actress Amrita Rao has collaborated with Maximus Films to launch her new short film #EcoBappaMorya, a campaign to highlight the importance and need to celebrate eco-friendly Ganesh Chaturthi and Save Earth. Actress Amrita Rao launched the short film in Pune today along with Ms. Usha Kakade, Philanthropist and Founder, Gravittus Foundation and Mr. Chinu Kwatra, Founder Beach Warriors.

#EcoBappaMorya the short film by Amrita Rao and Maximus films highlights the issues of hampering environment and in a non-preachy way shows the way to make the celebrations eco-friendly. They have roped in experts including eminent oceanography expert, beech clean-up volunteers and Chef Vikas Khanna who talks
about making Lord Ganesh with kitchen material.

“We can see the havoc the rains have created in the last two weeks in Maharashtra and Assam. This is all a result of the pollution by mankind. Festivals are an occasion of celebration and joy, but the immersion of idols made with harmful chemicals lead to pollution. It’s high time we take some action to create awareness and act

EcoBappaMorya is a small initiative from my side to send out the message of eco-friendly celebration this Ganesh Chaturthi”, shared Actress Amrita Rao.

“We at our foundation support the initiative of #EcoBappaMorya. As a responsible citizen, the idea of celebrating eco friendly Ganpati festival should be spread across.

We will create an awareness amongst kids who are a part of our cause “good touch and bad touch” and make them understand the importance of saving environment”, Ms. Usha Kakade, Philanthropist and Founder, Gravittus Foundation.

Mr. Chinu Kwatra, Founder Beach Warriors said, “I am a devout worshipper of Lord Ganesh for the last twenty-four years. But, it pains me to see the condition of oceans after ‘Visarjan’. When these idols are immersed in bulk numbers, inevitably the seawater and the beaches get severely polluted. Due to the presence of excess chemicals, most of the idols remain undissolved and their broken parts are returned to the beaches by the waves. I hope through #EcoBappaMorya initiative we all pledge to protect the sanctity of the deity as well as the environment"

The campaign will witness the showcasing of the short film in other cities of Maharashtra and Actress Amrita Rao visiting Ganpati Pandals, promoting other eco- friendly initiatives and conducting cleaning drives on beaches during immersion.