From Student To Entrepreneur In 11 Months At MIDAS School of Entrepreneurship Pune

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Sumit Singh

Pune, 17th December 2021: Bracing the COVID-19 pandemic, nine students of Pune-based MIDAS School of Entrepreneurship have transformed their ideas into real businesses.

The students along with some alumni presented 20+ businesses in an exhibition format at the 4th edition of MIDAS Bazaar, an annual event of the institute organised at its Florida Estate Campus in Mundhwa on Friday. The gala event was held to catapult the start-ups to their successful transformation, becoming leading business organisations both at the national and global levels. Film producer Mansi Bagla, founder of MiniFilms, and investment expert Varun Bagla of, Siddharth Bond, grandson of one of India’s most cherished writers, Ruskin Bond, and the founder of Ruskin Bond Collection, were guests of honour at the event.

The MIDAS Bazaar is a culmination of the student to entrepreneur journey that students undertake in their PGCM in Entrepreneurship. The students go through an 11-month roller-coaster of a journey through identifying an idea, fitting it to their personality, validating the product, and incubating it, which finally results in showcasing their ideas to the world at large. The platform is an opportunity for them to present their business to key ecosystem members.

Parag Shah, Founder and Chief Mentor, MIDAS School of Entrepreneurship, said, “The origin of the word entrepreneur is from the Sanskrit word “Antar Prerna” meaning inner calling. At MIDAS, we create a space for an individual to find his/her inner calling, their “Antar Prerna,” and help them through their journey. We believe that we must encourage aspiring entrepreneurs to fail. But fail early and fail cheaply. We want to build responsible leaders who will shape the future of business and society while keeping innovation and excellence at the core. I envision that MIDAS will have many unicorns coming out of it in the near future.”

“MIDAS was founded with a vision to create entrepreneurs! We truly believe that entrepreneurs are made, not born. Entrepreneurs need to be resilient with a strong sense of self-belief. We aim at building an entrepreneurial mindset for our students, which will make them ready for life and not just their first business. India is the new hotbed of innovation, and the rate at which companies can scale has never been faster. We want to make entrepreneurship a more viable career option. Going ahead, we plan to add a plethora of courses for entrepreneurs at various stages of growth,” added Pooja Shah, Managing Director – MIDAS

MIDAS Institute Pune Parag Shah

Start-up details: 


IGC is a men’s grooming brand. If you’re among those who relish the finesse of everyday experiences, join the club. Crafted for Indian men, we believe in giving you the finest experience that lingers with you long after you’ve started your day! All our products are paraben and SLES free (which means no harsh chemicals), so you can be promised of the personal care that you deserve. Whether you need a Diwali gift or for your groomsmen, wedding gift, birthday gift, employee of the month or any other festive gift, the personalised gift boxes are a thoughtful & considerate gift that will actually be useful & not just gifted forward or stuck into the far corner of the bottom drawer


Inceptionalized over 3 decades ago in Germany, Brown Bear is a purveyor of premium men’s and women’s leather accessories. Known for exclusivity, as does a brown bear, we present a repertoire of quality leather goodies that serve today’s corporate and lifestyle needs. We are a proud segment of M/S Geekay International, a 25-year-old organization serving customers in Germany, Switzerland, Italy, Spain, Austria, Russia, USA and Japan. By using high selection hides for drum dyed plain/milled & veg tan leather from Cow, Buff hides and Lambskin, we ensure authenticity and quality in our products.

Backed by our signature genuine leather and fine craftsmanship, the Brown Bear leather wallets, bags, and accessories are made to speak of sophistication and elegance. The classic designs of our goodies are also transpired to suit every preference, every purpose, and every vision. Some of our small leather goods also come with RFID protection. With each piece in our collection designed in Germany and manufactured in India with impeccable quality, we also commit to consistency and authenticity. In other words, Brown Bear can be associated with sleek, classy, and affordable ranges of leather accessories, designed meticulously for the aspirational people of today.


Aqua Conditioners is an innovative Non Chemical Water Treatment solution provider in the domestic, commercial and industrial space. A young organisation with customer satisfaction as the primary virtue. Aqua Conditioner’s journey into unique water treatment technology and sustainable methods began in 2016 in Mumbai.

India is a growing market that’s leaning towards sustainable solutions. They are growing to despise traditional technologies with recurring costs – that is our opportunity. With time we gained channel partners in over 10 cities across the country and direct installation partners in 6 of those. While focusing on flats and homes in tier 1 cities with 3000+ homes using our unique water treatment systems that are hassle free, improve hair, skin and overall health and lifestyle.

While the residential segment is our primary target audience we also provide descaling and biofilm solutions for swimming pools, industrial cooling, commercial comfort cooling, WTPs, commercial RO plants. Our products are great for pre and post treatment processes involving groundwater. Our solutions reduce plant load (reduction in operational cost and power consumption) and increase efficiency levels and increased service life of equipment increasing their bottomline.


Shervil is very passionate about fitness and this love and understanding of the industry will take him a long way. Shervil’s business idea is to create a protein rich healthy snacks by the name LIFT for health enthusiasts.


Pranav is an engineering graduate, but that does not define him. He is a foodie by heart and this love for food is what made him create the brand TUG which is reinventing traditional chaas into a modern offering.


Manvendra’s start up idea is into mental health space for teenagers by the name of SUNNY SIDE UP. His idea is to work on the aspect of Emotional Intelligence by providing offline and online services.


Sriya’s idea is to help traditional toddy sap extract by converting it into various by products like Palm Jaggery of Neera by the name of KANUKA ORGANICS.


Dishant’s idea is to come up with natural organic fragrance product for restaurants and cafés. He is taking his traditional family agarbatti business and re-inventing it with aromas for restaurant and cafes under the banner of VINIDI FRAGRANCES.


Swar wants to start an e-commerce company targeting innovative travel products. He is launching the brand STALLONE where curated and innovative travel products will be available on one aggregated platform.


Gopal is launching his software development company under the brand name ZETONITE. He has already developed unique customization software and sold it to educational institutions.


Thiyaga has creative mind and has been a film maker too. He is launching his own Marketing & Branding Company called DYVERSITY with a unique proposition of selling products through story telling.