Mumbai, June 2019: Helo, India’s leading social media platform, partners with Bigg Boss Marathi Season 2 (BBM) to offer the app’s users exciting opportunities to engage with the hit reality show.
Select Helo users will be chosen to become the ‘Caller of the Week’ and get to ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice. To qualify, users have to post their questions on Helo app using #CallerOfTheWeek and the user with most engaging and interactive posts will become ‘Caller of The Week’.
Helo users have another reason to celebrate as the Wild Card Entry on BBM Season 2 will also be selected from the wide array of Maharashtrian celebrities on the Helo app.
Earlies this year, Helo and Bigg Boss also partnered for Bigg Boss Kannada (BBK), launching an engagement campaign on the app where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್? as well as the contestants’ personal accounts. Through the hashtag #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್?, Helo users selected tasks for the BBK contestants to perform during the show.
“We’re excited to partner with Bigg Boss again, this time for Bigg Boss Marathi Season 2. At Helo, our mission is to constantly connect our users with their favourite content, in the language that they are most comfortable with. Our collaboration with Bigg Boss Marathi Season 2, which is a crowd favourite, is in line with this mission. Following our previous partnership with Big Boss Kannada (BBK), which saw unprecedented engagement from Helo users with over 200 million combined impressions on the app, we aim to engage more users and set a new engagement benchmark for ourselves by working with Bigg Boss Marathi,” said Shyamanga Barooah, Head of Content Operations, Helo.
The second season of BBM started airing on Colors Marathi from May 26th and will end on August 25th 2019. This year, the show is hosted by Mahesh Vaman Manjrekar, an Indian film director, actor, writer and producer.
Commenting on the partnership, said Nikhil Sane, Business Head – Marathi Entertainment, Viacom18, “Bigg Boss Marathi saw phenomenal success in its very first season drawing up to 8.6 million people tuning into the finale episode. With some 5.3 million votes cast during the series, Bigg Boss Marathi was definitely one of the most successful shows on Marathi television. Through our partnership with Helo, we are certain that Season 2 will be a bigger success as we will be able to engage even more users who rely heavily on social media for entertainment.”
Helo’s machine learning powered, visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news.