Hungama launches Shree Kaamdev Prasanna, a new Marathi original show, on Hungama Play

India: Hungama, India’s leading digital entertainment company, today launched a new
Marathi original show, Shree Kaamdev Prasanna. Releasing in Marathi and Hindi, the show
stars Maharashtra’s King of Comedy, Bhau Kadam in the titular role of Lord Kaamdev, along
with popular Marathi actors, Sagar Karande, Bhagyashree Mote, Vinay Yedekar and Asha
Shelar. The show revolves around the misadventures of Milind, a 35 year old introvert who
is shy around girls. Through a divine intervention gone wrong, Lord Kaamdev, the God of
Passion, is sent to Earth to help him, turning Milind’s life into a comic mess but becoming his
friend in the process. Shree Kaamdev Prasanna is produced by Hungama Digital Media and
CafeMarathi, and directed by Sandeep Naware.

Starting today, the show will be available to stream on Hungama Play, Hungama’s video on
demand platform. Leveraging its strong distribution network, Hungama will deliver the show
to an audience of over 60 million in more than 190 countries. Shree Kaamdev Prasanna will
also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV,
Airtel TV, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally,
Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama
Play on Mi TV.

prayers are heard by Lord Chitragupta (Vinay Yedekar), Yama’s assistant, who decides to
send Lord Kaamdev (Bhau Kadam) to Milind’s aid. Armed with a mantra taught to him by
Kaamdev, Milind receives an incredible gift to be invisible and read the minds of girls around
him. But there’s a catch! He becomes visible again, if he gets aroused! Kaamdev’s
assistance, as much as a boon for Milind, gets him into comically bizarre situations. But as
Kaamdev helps Milind win over the love of his life, Shivani (Bhagyashree Mote), the two also
form a strong bond with each other and discover true friendship.
Speaking about the show, Sandeep Naware, Director of Shree Kaamdev Prasanna said, “It
was an honour to direct Bhau Kadam along with the entire cast of the show. It is a light-
hearted comedy show that follows our amazing duo of Milind and Lord Kaamdev. I am
excited and glad that I got an opportunity to associate with CafeMarathi and Hungama for
my debut in the world of digital entertainment.”
Playing the role of Shree Kaamdev, Bhau Kadam said, “It has been interesting and exciting
to play Lord Kaamdev on-screen. The show doesn’t have single dull moment and its humour
is sure to be appreciated by the audiences. I am glad to have worked with CafeMarathi and
Hungama and hope that the audience enjoy watching the show as much as I have enjoyed
filming for it.”
Speaking about his role, Sagar Karande said, “Acting alongside comic legend Bhau Kadam
and the entire cast was a great experience. Shree Kaamdev Prasanna is a hilarious fictional
take on what happens when Lord Kaamdev encounters a shy introvert on Earth. I am excited
to see the audiences’ verdict and hopefully continue entertaining them across different
medium.”

Speaking at the launch of Shree Kaamdev Prasanna, Siddhartha Roy, COO, Hungama Digital
Media said, “Unique stories with interesting narratives and universal appeal are some of the
important aspects that drive Hungama’s original programming. Shree Kaamdev Prasanna is
our second original show in Marathi and narrates a story that will appeal to people around
the world. Staying true to our commitment of building a multi-lingual and multi-genre
library, the show will be available in both, Marathi and Hindi. We expect our regional library
to drive growth for us and help us increase our user base in non-metro markets by 2X.”
Nikhil Raibole, Co-Founder and CEO of CafeMarathi, said, “Our mission at CafeMarathi is to
create content that is engaging and entertaining. Shree Kaamdev Prasanna is a comedy that
will keep the viewers engrossed from the first scene itself. We are glad to work with
Hungama once again and are certain that their robust distribution strategy will deliver the
show to millions of viewers around the world.”

In the show, Sagar Karande plays Milind, an introvert who simply cannot talk to girls.
Concerned about the fact that her son might never meet a potential match, his mother
(Asha Shelar) prays to Lord Krishna to help her son. In a hilariously twisted situation, her