Meta Launches Subscription-Based Verification Badge For Instagram And Facebook; Check Details Here

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California, 20th February 2023: Meta is now testing a new subscription service that will let Facebook and Instagram users pay for a verified account.

On Sunday (February 19), Meta’s CEO, Mark Zuckerberg, announced Meta Verified on his social media platforms. He said that testing would begin this week in Australia and New Zealand and quickly move to other countries.

At USD 11.99 per month on the web or USD 14.99 per month on Apple and Android operating systems, Meta will authenticate a user’s account using a government identity and award the account a blue badge. Previously, only well-known people or organisations were awarded Meta’s blue badges.

Subscribers would also get direct access to customer service and more protection against account impersonation, according to Meta.

According to Zuckerberg’s letter, “This new feature is about strengthening authenticity and security across our services. The adjustment will not apply to verified individuals or public figures. Influencers and others who utilize social media for business but aren’t well-known public figures are the target audience for Meta Verified.”

By announcing a subscription service, Meta is following Twitter’s lead. Twitter started charging users $8 a month for Twitter Blue, which validates accounts with a blue check.