Olympian, Geeta Phogat launches sleep@10, a nationwide health awareness program

Mumbai, Wednesday, February 22, 2017: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign- sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to spread awareness about the importance of good sleep for your physical and mental well being. 

To aid the sleep@10 concept, Interio has created a sleep-o- meter that hopes to encourage and track our sleeping patterns, thus helping us to maintain a healthy sleeping habit and thus transform our lives. Who better than Olympian Geeta Phogat, India’s first ever gold medalist in wrestling at the Commonwealth Games, to launch this program. A living example of discipline and healthy living leading to success, Geeta Phogat spoke about the importance of sleep@10 in
her life. She shared instances of her father drawing a strict regime for her and her sisters and one of them being sleeping early by 10 pm and getting up by 4 am.

Expressing her appreciation to the Godrej Interio team for taking up this vital issue, Geeta Phogat said, “Athletes need immense discipline owing to the high-octane physical activities that we engage in. Sleeping@10 was non-negotiable in my house. My father ensured we all slept by then. I believe this routine is not just essential for a wrestler but all of us if we wish to have a stress free and healthy lifestyle. Take your diet, daily exercise and even your mattress very seriously, cause all of this will lead to a healthy sleeping pattern.”

Dr. Devnani, Clinical Director at Sleep Disorder Clinic, also spoke on the benefits of sleeping early and how this was a very pertinent conversation for India, given 93% of Indians are believed to be sleep deprived. Voicing her support for the sleep@10 initiative, Dr. Devnani said, “Sleep is the single most compromised aspect of life. The addiction to technology and multiple devices all through the day and accessing them immediately before sleeping is also on the rise. Sleep@10 aims to help us follow a regime that will lead to healthy sleeping habits and avoid stress and other health diseases that result from insomnia. 

She also added, “It has been medically proven by experts that the best time to sleep is at 10 pm since it perfectly coordinates with the sun’s patterns. Therefore, if one aims to win in life, seize the day, and attain a stress free mind and healthier body then they need to #SleepAt10”.

Commenting on the sleep@10 concept, Anil Mathur, COO, Godrej Interio, said, “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Most of India is sleep deprived. This has to be spoken about in
order to ensure a much productive and healthier us. Misuse of new age technology might be playing an important role towards this and it’s our responsibility to seek for a healthier lifestyle.”

The new healthcare mattresses are a unique range, an optimum blend of cushioning and support. It is made in a way to provide the right kind of support and cushioning without being too soft or rigid to keep the natural posture of body intact while sleeping. The range, priced between Rs. 7500 – Rs 75,000, is currently available at your nearest store in the city pan India.