Pune, August 3, 2015: Going to School, in partnership with Barclays, announces the launch of a new radio show called Paison Ki Paathshala in Pune and New Delhi. The radio show has already been successfully launched in Mumbai. The five minute show aims to raise financial literacy levels by educating young people between the age of 17 – 25 years on how to manage their money and finances.
Commenting on the launch, Lisa Heydlauff, Director, Going to School said “If you’re young in India, you want to know about what you can do with your life – to go to school or to go to work, to get a job or create a job. Financial Literacy is the first step, in a language you understand and in a format that you’d listen to – we’re excited about the partnership with AIR and the response so far has been exciting.
Next, the show will go from five minutes to 15, and explore financial literacy skills at work – life skills and the big choices and opportunities we all have to change our lives and create our own opportunities”
“Financial literacy is not simply about managing money more effectively. It is, more importantly, a means to social empowerment. A financially literate individual is able to better provide for herself and her family, ultimately supporting longer-term growth in the economy,” says Frank Hancock, Managing
Director, Investment Banking, Barclays India.
The show will be played on 101 Vividh Bharati, 10:35 am and 6:30 pm, from Monday to Friday.
On Paison Ki Paathshala, listeners will be able to get an insight on topics like ‘Basic Banking, Budgeting, Investments, Aadhar, Pan Card, Loans, Debt Management, Debit Card, Credit Card, Small Savings, Women’s Savings, Budgeting from a women’s perspective, Life Insurance and General Insurance. The show will comprise of the following segments – ‘Top 3 Funde’ in which financial tips and trivia will be shared with the audience and ‘Aaj ke Super Expert’ in which industry experts would be interviewed.
Padmini Vaidyanathan, Creative Executive roducer, Radio, Going to School, added “We have had a great time listening to young people about what they want. A 21 year old Barber who ran his shop under a tree was very clear about his finances and savings. Our teams are out on the streets in four cities listening to young people and collecting more stories, we hope we can always do better, answer more questions on smart financing, if it means that somebody out there will be encouraged to ‘budget’, take a bank ‘loan’ or open a bank account, then our show will have done its job.”
Paison Ki Paathshala will be supported by helpful tips on finance via SMS and a missed call IVR service that will allow listeners to call back with queries and also listen to more banking related tips and trivia.
Going to School (GTS) is an award winning non-profit trust with a 12-year track record of inspiring millions of young people in India to use their education to transform their lives and create their own
opportunities. We believe that inspiring, well-told and well-written stories can transform the way children think and learn. To turn this belief into reality, GTS creates factually researched design-driven stories, radio shows, movies to teach the poorest children in India entrepreneurial skills at school and through mass media such as radio and television. GTS stories equip young people with the skills they need to identify environmental, social and economic problems around them and solve them by starting a business once they have completed their education.