Pimpri Chinchwad: Pavanathadi Jatra 2025 Sees Five Lakh Visitors, Generates Rs 1.25 Crore In Sales

Sangvi, 26th February 2025: The four-day Pavanathadi Jatra, a vibrant fusion of urban and rural culture, concluded successfully on Monday. Organized by the Pimpri-Chinchwad Municipal Corporation (PCMC), the event upheld its 17-year-old tradition and witnessed an overwhelming response from citizens.

According to Tanaji Narale, Assistant Commissioner of the Social Development Department, approximately four to five lakh visitors attended the fair, indulging in a variety of food, shopping, and cultural programs. The participating self-help groups generated an impressive turnover of ₹1 to ₹1.25 crore, highlighting the economic impact of the event.

Held at the PWD Ground in Sangvi from 21st February to 24th February, the Pavanathadi Jatra aimed to provide a marketplace for goods produced by women’s self-help groups, enhance marketing and sales skills among women, and preserve Maharashtra’s rich cultural heritage. The event featured a total of 756 stalls, including 386 for self-help group products, 217 for Maharashtrian vegetarian cuisine, 130 for non-vegetarian food, five reserved for disabled entrepreneurs, 14 for social organizations, and four for transgender self-help groups.

In a special recognition, selected women’s self-help groups, including Nanashree Women’s Self-Help Group, Bright Women’s Self-Help Group, Naveen Parivartan Women’s Self-Help Group, Ashwini Swayamsiddha Women’s Self-Help Group, KGM Women’s Self-Help Group, and Shivsangmeshwar Women’s Self-Help Group, were honored for their participation through a lottery-based selection process.

The event also highlighted the Sakshamna Project, a joint initiative by PCMC and Tata Community Initiatives Trust, which focuses on skill development, financial literacy, and business opportunities for 5,000 women’s self-help groups. Currently, 2,556 groups are benefiting from this initiative, and an information booth at the fair helped expand its reach.

A dedicated stall was also set up to promote the Maharashtra Government’s Pink E-Rickshaw Scheme, aimed at providing e-rickshaws to women through the Women and Child Welfare Department. Many attendees visited the stall to learn about the scheme and its benefits.

The event concluded with a grand cultural performance titled Jagatsundari, featuring a blend of dance, drama, and music, drawing a large audience. At the closing ceremony, more than 750 participating women’s self-help groups, along with various PCMC departments that contributed to the event’s success, were honored with certificates of appreciation.