Raising the bar: Pune tops Reebok’s Fit India survey
Stats reveal fitness enthusiasts in the city spend more than 6 hours per week on fitness activities
Pune, May, 2017: Taking its philosophy of ‘Fitness is Life’ to the next level, Reebok has conducted country’s first ever fitness survey – Fit India Survey – that reveals the A to Z and F to N of Fitness! Tapping the growing community of the FitGen across the country, Reebok has mapped fitness habits of consumer across eight metro cities, with Pune leading the race with its impressive findings.
Scooping results from over 1500 respondents in the age group of 20 – 35 years, Pune shone bright amongst the other cities that were part of the survey – Delhi-NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata and Chandigarh. Running and Yoga drew maximum participation with 81% and 79% respectively, while Yoga emerged as the most popular single activity.
Building core strength
With a whopping 48 % respondents practicing CrossFit across the country, Puneites have shown their bent with 45% consumers flexing their muscles in the box. Known to be niche, Mixed Martial Arts received 12% participation from the city, thereby demonstrating a large appetite for emerging fitness activities in Pune.
Consuming knowledge
In line with the national findings, 70% respondents from the city have shown an inclination for YouTube as the preferred source of knowledge for fitness tips and updates. This is followed by social media (65%) and magazines (62%).
Fashionably Fit
With the trend of looking chic while working out growing prominence amongst GenFit, Reebok notes the increase in spending on comfortable yet trendy workout apparel. According to the survey, Pune seconds the list, with 49% spending more than INR 8000/- on their fitness gear.
Revealing the Reebok Fit India Survey results, Ms. Silvia Tallon, Senior Marketing Director, Reebok India said, “India is a nation that has historically been more passionate about food than fitness. It is however interesting to note that the younger generation of our country is moving towards leading a healthier and fit lifestyle. The results for Pune prove that ‘Fitness Consciousness’ is growing beyond the metro cities. In addition to traditional forms of fitness, MMA and CrossFit have received tremendous interest from Pune proving their commitment to fitness and trying alternate forms of fitness activities.”
