Raymond Launches ‘Look Good, Do Good’ Initiative

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~ Offers free tailoring in exchange of old trousers to its customers ~

ü  A unique social initiative in association with Goonj aimed at giving back to the society

ü  Customers can select from a wide range of fabrics & avail free tailoring in exchange of old trousers

ü  Offer valid from 6th August to 28th August, 2016 across India

ü  Redeemable mobile-vouchers for every customer with custom tailoring at over 1000 stores across 380+ towns

Pune, 5th August: Raymond – the leading manufacturer, marketer and retailer of worsted suiting fabrics over the last nine decades, today announced the launch of  a unique Trouser Exchange Program- ‘Look Good, Do Good’ in association withGoonj.

This one of its kind, social initiative beginning from 6th August 2016 will offer free custom tailoring services on new pair of trousers in exchange of old trousers.  While this Trouser Exchange Program offers every customer a chance to give away their old trousers that would reach to people in need, the customers will also get a chance to experience custom tailored trousers crafted from Raymond Fine Fabrics.

Speaking at the launch, Mr. Sudhanshu Pokhriyal, President – Suiting Business, Raymond Limited said, “Raymond is an iconic brand that has earned the trust and respect of its consumers over the last nine decades. Through this initiative ofLook Good Do Good we would like to partner with our customers in an effort to give back to the society. By associating with this program, consumers can experience the perfect fit that can only be found in tailored trousers helping them not only look good but also feel good in true sense. Given our expansive presence across 380+ cities in the country, this initiative will enable everyone to contribute to the cause.

Raymond will accept full length adult trousers of any kind, any brand that is in wearable condition. Consumers will have a choice to choose from over 1000 options of fabric options to choose from for a brand new pair of tailored trousers.

Commenting on this initiative Anshu Gupta, Founder – Goonj said; “For Goonj what matters is Dignity. Somewhere in the last few years we have been able to change the charitable subject- object i.e. old material into a powerful currency or reward. Under our nationwide initiative ‘ Cloth for Work’ people take up community initiatives for their own villages, right from digging well to making roads and then receive the material with dignity. Every single unit we collect is like a parallel currency for development work for us. Goonj is certainly happy to associate with Raymond on this thoughtful campaign on trousers as this is certainly a big gap area in the urban giving. ” 

Customers can bring their old trouser to Raymond Shops across the country to avail this offer. In lieu of the old trouser, a consumer can select from a wide range of fine fabrics to craft the new pair of customized trousers. A single voucher per trouser can be redeemed for availing free custom tailoring services on trouser only. Customer can give away any number of trousers to avail equal number of mobile vouchers at the store.

This offer is valid from 6th August – 28th August 2016 across Raymond Shops in India.