Season 2 of Smule Mirchi Cover Star will unearth India’s hidden singing talent

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17 December 2019, Pune :- After a phenomenal first season, ‘Smule Mirchi Cover Star’, one of India’s largest digital singing talent hunts hosted by Radio Mirchi, is back with season two. Presented by Smule, the world’s favourite social music making app, the contest is now Live.

The talent hunt is a coveted platform for youngsters to showcase their singing talent and offers winners a once-in-a-lifetime opportunity to perform at the 12th Mirchi Music Awards in Mumbai in the presence of leading icons of the Indian music industry.

Smule is returning as the title sponsor for the talent hunt after a hugely successful first edition that saw over 50,000 unique entries.

Interested participants simply need to download the Smule app and sing their cover entry.

Smule is backed in India by Times Bridge, an investment arm of the Times Group.

Bill Bradford, President, Smule said: “India is a strategic market for us and a key part of our truly global community. Smule Mirchi Cover Star is a terrific way of not just unearthing and investing in local talent, but also of establishing our credentials as the most innovative and impactful musical performance platform. We want to use the mobile phone to connect people through music and bring it back to its social roots.”

Viral Jani, Senior Vice-President, Investment Operations, Times Bridge, added: “Our mission at Smule India is to give our users an unparalleled sing-along experience. Offering a national canvas makes Smule Mirchi Cover Star a unique platform to showcase musical talent in a truly democratic and accessible way. It’s an unmatched experience for winners to perform in front of prominent names of the music fraternity.”