SUNBURN 10 in Pune

Pune – Sunburn is amongst the world’s biggest music festivals. Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014. Started in 2007 as 3day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa.  In the past nine years of its existence, Sunburn has brought together renowned Indian and international artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia.

On the 10th anniversary, India’s premier and the only leading electronic music brand Sunburn is looking at creating an array of experiences that would not only give dance music enthusiasts memories that last a lifetime but also redefine the way entertainment and live music is consumed in the country.

Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi, are some of the live event formats.

Close to 110 crores have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America.

Karan Singh, CEO Sunburn states, “With Sunburn moving to Pune, the festival will become more affordable and accessible for our audiences. Pune is a great city with a lot of millennial and it is also the city, which has the infrastructure to support a festival of such magnitude. We have grown by 25% this year. From a 120 crore property with 8 lac on ground attendance at Sunburn 9 to an estimated 155 crore property with on ground attendance crossing 1.2 million at Sunburn 10. We should have footfalls crossing 3 lac attendees for the December 2016 festival with representation from over 50 plus countries and contribution to the state tourism by 40% year on year. We are also exporting Sunburn to global territories like South East Asia, UAE, South Africa, Eastern Europe and South America next year.”

One of the world’s biggest music festival Sunburn 10 is all set to take the dance music experience to the next level with its’ 10th anniversary celebrations at Sunburn Hills, Kesnand, Pune from the 28th December to 31st December 2016.

Handpicked are some of the key things to watch out for this year.

Anthem – World No. 12 KSHMR has created the anthem for Sunburn 10. What’s more he’s headlining the grand finale of the festival on December 31st. This is the first time Sunburn will be extending its dates to cover the New Year’s Eve and that’s one more reason for people to unwind at Sunburn this year.

Venue – The spanking new venue is a privately owned 90-acre land at Kesnand tucked away on the Pune-Ahmednagar highway. Not only is it nestled amidst nature but also it is perched over a hilltop overlooking the breathtaking city of Pune. A 30-minute ride from the main city, the venue will provide a pollution free climate and make the winters seem more enjoyable. Known for its student population, Sunburn 10 is expected to have a lot of local and expat participation.

First Timers- International artists/DJs who will be performing for the very first time at Sunburn Festival  – Angerfist, Miss K8; Monstercat artists – Puppet, Haywyre and Pegboard Nerds, Raiden, Christian Smith, Yotto, Lily Palmer, Kryder, Salvatore Gannaci, Lny Tnz, Broz Rdz, Momis Alanis, Makasi, Karmatek, Robert Falcon, Ajja, Axwell ^ Ingrosso

Home-grown artists/DJs who will be performing for the very first time at Sunburn Festival – Zaeden, Siana Catherine, Shivv, The Unknown, Teri Miko, Nina x Malika, Aztec, Akade, Lost Stories, Paratra (Psychedelic Fusion Rock Band), Olly Esse, 18 East

Theme – This year Sunburn is adopting an eco-friendly attitude and is inspired by nature, so don’t be surprised to find a décor with a lot of greens and elements that will transcend you another world.  

Music – Expect 150 + artists including global top grossers like Axwell Ingrosso, Armin van Buuren, Dimitri Vegas Like Mike, KSHMR, Afrojack and Krewella, Bass Jackers, Marnik, Tom Swoon, Haywyre, Dannic, Pegboard Nerds, Christian Smith, Lucas and Steve and homegrown artists like Nucleya, Arjun Vagale, Shaan, Zaeden, Anish Sood, DJ SA, Sound Avatar, Joshi, Priyanjana and many more. For the 1st time ever in India Sunburn will be introducing a new genre of music called the Hardstyle with artists like Angerfist and Miss K8. Other genres would include house, commercial, trance, deep house, psychedelic, trap, hardstyle, techno, progressive house, electronica, dubstep, drum and bass and 300 hours of non-stop music 

Stages – There are 5 stages this year with some interesting label stages like District 808 and Monstercat apart from Gionee, Ray Ban, Shaan & Friends, Soma Project, and Vinyl Ambulance. What’s more the main stage considered one of the largest festival stages in the world.

Food Courts – With over 30+ food stalls around the venue to cater to diverse taste buds apart from an A-La-Carte restaurant, festival attendees can avail pre-booked meals. Also expect a hassle free experience at bars and food outlets given they would run on RFID cards enabling a 360-degree cashless experience.

Flea Markets – From handicrafts to artifacts from around the globe, festival attendees can indulge in some retail therapy across the 30 eclectic stalls

Fan Village: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs!

Adventure – There’s something in store for all kinds of adventure junkies from volleyball to bungee jumping to Ferris wheel rides to mechanical bull to rock and wall climbing to zipline and more

Camping – Sunburn Hills boasts of one of India’s largest campsites that will give every camper a true festival vibe complete with activity zone comprising archery, badminton, board games, card games, paintball, human slingshot, chill out zones with recliner beds and sheesha, workshop areas with experts, open air theatre, karaoke sessions over evening bonfires and barbeque. Campout packages will be live on partner website www.cleartrip.com.   From 2 people to 4 person tents fully furnished with linen and lighting, festival attendees will be spoilt with choice.

Afterparties- Apart from the main festival that adheres to the 10pm deadline, there are massive after parties on all 4days at multiple venues in Pune and EB phase 1 GA and VIP ticket holders get free access to these parties. Afterparties will be held at Blue Frog Pune, Miami, House of Medici, Stone water grill and Oak Lounge

Concessions- Festival attendees can avail discounted services and customized packages from Cleartrip.com and Ola for discounted deals with across key pick up point in Pune. As the economy is battling out demonetization, festival attendees can avail the ultimate cashless experience with the tech-equipped Sunburn Smart Band, which will allow them to avail entry into the festival zone, purchase F&B and merchandise at the festival without the hassles of credit cards or cash.

So what are you waiting for? Hurry up and block your tickets as the GA tickets are live with tickets starting at Rs. 2,000/- and Rs 7,750/- for a 4 day season pass and VIP at Rs 4000 for single day and Rs 13,500/- onwards for a season pass. Log on to bookmyshow.com before the tickets are sold out. International fans can book their tickets on viagogo.com. Gates open 1pm onwards.

Sunburn 10 co-presented by Renault and Gionee smart phone, In partnership with Kingfisher packaged drinking water, Smirnoff experience…party intelligently, Ola and styled by FBB. In Association with Ray Ban, Skybags, Spice Jet and cleartrip local.

Quick Sunburn Trivia

•        Sunburn has executed over 400 events across India over 10 years with an unbeatable track record of more than 2 million fan attendance

·         Sunburn has incorporated top of the line brand associations including Renault, Gionee, Micromax, Hero, Ray-Ban, Ola, Gillete, Smirnoff, Budweiser,

•        Airtel, SpiceJet and many more.

•        Sunburn has hosted over 1000 artists including some of the most adept artists including Dimitri Vegas and Like Mike, Carl Cox, Axwell, Swedish House Mafia, Tiesto, Avicii, Hardwell, Martin Garrix, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero, Kygo, Seth Troxler, .

•        Sunburn’s first event was held at Candolim Goa and saw a crowd of 2,000 people

•        Since the past 5 years Sunburn attracts a crowd ranging from 2-3 lacs every year

•        Sunburn has created multiple IPs under the umbrella brand – Sunburn Festival, Sunburn Arena, Sunburn Reload, Sunburn Campus, Sunburn on Air

•        IMS APAC Business Report 2014 classified Sunburn as big as Tomorrowland and Ultra Miami

•        The Sunburn story has been scripted in the book titled Sunburn.

•        25% of the festival traffic at Sunburn is international with maximum representation from UK, Australia, UAE, Srilanka

•        Sunburn has made its presence felt overseas in countries like Srilanka, Dubai.

•        Sunburn has given homegrown talent like DJ Shaan, Lost Stories, Anish Sood, a huge impetus in the EDM fraternity.