Swedish Corporate Championship Launched On The Swedish Avenue

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Pune, October 28, 2017: The Consulate General of Sweden along with the Swedish Chamber of Commerce India will be hosting and inaugurating the Swedish Corporate Championship in Pune on October 29, which aims at bringing Swedish companies in India together and to promote sports as “a healthy movement for life”.


The Championship brings companies in Pune together under the umbrella to embrace sports for better health, joy, team spirit and provides a platform to share Swedish values which our companies stand for.


This competition will be held during the 3 weekends of November – 4 -5, 11-12 and 18-19.


There will be 9 participating companies, 1600+ participants and 500 matches!


The Championship will be kicked off with a street event on October 29 at Sveanagar, Dapodi, which will be renamed Swedish Avenue and will be the highlight of the event.


The Swedish Avenue will be announced and inaugurated by Mayor Mr Nitin Kalje, Deputy Mayor Ms Shailiaja More, Nagarsevika (Corporator) Ms Asha Dhayagude, Municipal Commissioner Pimpri Chinchwad Municipal Corporation Mr. Shravan Hardikar and Consul General of Sweden Ms Ulrika Sundberg.

​ A Swedish Street Event has been organised on Sunday which would include Yoga , Meditation , Zumba , Cycle Station , Photo Booth , Chalk Art Drum Circle etc ​


The Swedish Avenue in Pune will be a symbol of Swedish Values; innovations, recycling (eco-friendly) sustainability and technology.  The Sveanagar, Street in Pune hosts three corporate giants of Sweden in India- SANDVIK, ATLAS COPCO and ALFA LAVAL, since the last 60 years and they together with other Swedish companies have contributed in building up the Indian economy. The Swedish Avenue is also a Smart Street which is an extension of the smart city initiative, showcasing Swedish solutions for the beautification and maintenance of the streets.


A typical Swedish smart street will have; solar power poles, air pollution information, recycling systems & waste management systems, recycled benches, cycling pathway, vehicle connectivity, smart transportation, information signage’s, pavements for pedestrians, CCTV, electronic boards, etc and the Swedish Avenue will aim to have include of the above.



The street will be painted in white, yellow and blue. Additional trees and flowerbeds will be added and maintained. Apart from this, Swedish art, designs and exhibitions will also be showcased wherever possible.


Speaking about the event Ms. Ulrika Sundberg, Consul General of Sweden, Mumbai said “Renaming Sveanagar to Swedish Avenue is a token of recognition of the contribution that Swedish companies have bought to Pune over the last half century. It is great to see that Swedish companies in Pune haven taken this initiative of making the Swedish Avenue into a smart street. A key priority for us is to ensure that the street remains sustainable, while offering an attractive and inspiring environment. Pollution, traffic, lack of pavements and loss of green spaces are just some of the daily trials that people have to deal with whilst walking on the road on their way to work. With the help of our Swedish companies and their innovative solutions we hope that Pune will see one of the finest, smartest and cleanest streets in the city. With the creation of this smart street we look forward to further collaboration where we can provide Swedish solutions to the smart city initiative of the Indian government”


Mr. Parag Satpute, Vice Chairperson, Swedish Chamber of Commerce India and Managing Director, Sandvik Asia said “Swedish companies have made Pune their second home and several have been here since the fifties. We look forward to further contribute to the development of Pune and turn the Swedish Avenue into a showcase of what we do best; innovative sustainable solutions for the future. The Swedish Corporate Championship which will be kicked off on Sunday 29 October is another initiative for sustainability! We look forward to the camaraderie and spirit of sportsmanship along with promoting fitness and well-being during the games taking place in November. Organized by the Swedish Chamber of Commerce India under the patronage of the Consulate General of Sweden in Mumbai together with nine Swedish companies – I think we are starting a new tradition here and now.”













About The Consulate General of Sweden

Established in September 2012, the jurisdiction of the Swedish Consulate General covers Maharashtra, Gujarat and Goa – an area comprising of 173 million people. The Consulates major role in India is to develop bilateral trade relations and also grow finer insights into the Indian system through a gamut of institutions and representatives from varied industries and the regional governments. Its prime aim is to broaden and deepen this coalition with special emphasis on trade and investments. It also focuses on spreading information on Swedish innovations, technologies and services and how they could benefit India. The Consulate works closely with the Embassy of Sweden in Delhi, Business Sweden and the Swedish Chamber of Commerce as Team Sweden to help liaise and increase business.

About Swedish Chamber of Commerce India

The Swedish Chamber of Commerce India (SCCI) is an independent, non-profit networking organization with the mission to enable, promote and encourage Swedish companies to drive long-term, sustainable business in India. The SCCI community consists of Swedish companies from all sectors and stages of establishment in India and we provide our members with unique opportunities for continuous learning and development, platforms for leverage for the community as well as individual member companies.