Synvaan and Project ‘आई’ Launched at Grand Business Event in Pune

Pune, 1st February 2026: A grand product launch event marking the unveiling of Synvaan and Project ‘आई’ was held on January 31 with the support of T K Jivanjee Holdings, bringing together business leaders, entrepreneurs, and professionals to celebrate innovation, values-driven initiatives, and emerging brands.

The programme was hosted by Yogini Bagade and began with the ceremonial lighting of the lamp, symbolising knowledge, clarity, and progress.

Chief guest Sapna Kakade, founder and director of Pune Business Club and Sayog Ventures, attended the event alongside distinguished guests including Dr. Vandana Gote and entrepreneurs Amit Magar and Swapnil Tupe of Magar & Tupe Foods LLP, known for their tea brands with more than 120 franchise outlets.

A key highlight of the evening was the introduction of Project ‘आई’, a value-based initiative designed to nurture emotionally connected and purpose-driven brands. Under this initiative, AAI Bun Maska was officially launched by Magar and Tupe, aiming to evoke warmth, nostalgia, and trust-based consumer experiences.

The event also witnessed the official unveiling of Synvaan at the hands of Kakade. The brand is positioned as a future-ready venture integrating vision, technology, and innovation.

Addressing the gathering, Arwa Sabunwala, COO and Working Partner of T K Jivanjee Holdings, outlined the group’s roadmap, emphasising collaboration, sustainable growth, and support for emerging enterprises.

Kakade said businesses today must go beyond novelty and focus on relevance and purpose, adding that initiatives such as Project ‘आई’ and brands like Synvaan demonstrate thoughtful innovation aligned with long-term impact.

Sabunwala stated that the group’s vision is to build and support brands rooted in values, execution excellence, and sustainability, noting that both initiatives represent a commitment to future-ready growth with a strong human connect.

The programme concluded with a vote of thanks by Sabunwala, followed by a networking session and dinner.