Tanishq redefines your party look this season with the new ‘Preen’ Collection

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3rd December 2018: India’s most trusted and loved jewellery brand, Tanishq, has launched a stunning new jewellery collection, Preen – an exquisite range of earrings, rings, necklaces, pendants and bracelets, with designs that help capture the perfect look for celebratory moments.

This winter season, increase your glamour quotient with beautiful saphires, tanzanites, emeralds and citrines, as part of the Preen collection that can be worn with sarees for that elegant, regal look, or with a fabulous shirt at a casual ladies day out. These gorgeous pieces bring out the beauty of the peacock, and compliment an outfit perfectly.

Whether it’s the striking finger rings, or the smart designs of necklaces that can also be used as bracelets, this collection is sure to make the wearer stand out in a room, either at a cocktail party, or a casual Friday evening. Pair it up with smart kurtas and palazzos, chic skirts or beautiful dress, it goes with whatever you decide to wear and helps increase your fashion scale and mantra.

Sharing her new thoughts on the collection, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said, “Tanishq has always prided in focusing on the latest trends and style demands of a woman. We are aware of the growing need to want a type of jewellery that matches the attire needed for a power packed social calendar. Not to mention, the innovative and modern way to wear the jewellery, as a necklace or as a bracelet. Be it get-togethers, book launches, movie premieres, pre and post wedding celebrations and many more occasions, our brand has noted the these are of the utmost importance in a modern woman’s social calendar, and with the new Preen collection, we want to cater to her fashion needs for the same. She wants to celebrate in style and Tanishq aims to make it make it perfect for her.”

The collection is available from INR Rs. 30,000/- and going up to INR Rs. 2 Lakhs.

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 275 exclusive boutiques in 170 cities.