The biggest pre-diwali extravaganza – 8th “Yellow Ribbon NGO Fair” kickstarts  

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Pune, FridayOctober 30th2015: It is time to soak in the spirit of Diwali and spread the goodness. Pune’s biggest and most anticipated pre-diwali NGO extravaganza – 8thedition of Yellow Ribbon NGO Fair was inaugurated today at the hands of the chief guest Shaina NC, celebrated fashion designer, social activist, spokesperson & Treasurer BJP Maharashtra, Special Guest, Dr. U.S. Saha, CGM, NABARD along with Mrs. Parul Mehta, Founder Trustee, ISHANYA Foundation provides the perfect platform to do just that.

Having grown in stature over the years, this edition of YRNF promises to be bigger, better and more than just a fair. Promoting the theme of – MAKE IN INDIA, YRNF will bring to you the range of exquisite, inspired and rare work of craftsmanship made by artisansfrom across the countryapart from loads of other festive items.

Propagating the overarching objective of “AchchiKharidhari, Achcha Karma”, this four-day gala will bring togethera total of over 120 NGOs/SHGs/artisans and more than 5000 variety of products. While products like decorative diyas, torans, sweets, snacks will address your festive needs, items like traditional paithani style in sarees, clutches, dupattas, suits, exquisite designs from the Banaras, rare inspired creations in Patola and Tangalia from the heart of Gujarat and handmade jewellery from Gwalior & Mumbai among others will refresh your childhood memories or become a perfect gifting option for your loved ones.

Above all, this event promotes the idea of shopping for a cause like Women Empowerment, Support to differently-abled Individuals, cancer patients, education for children, environment sustainability& more from the NGOs &artisans participating at YRNF.

Sharing her thoughts on this initiative, Shaina NC, celebrated fashion designer, social activist,spokesperson & Treasurer BJP Maharashtra said: “Giving back to the society and encouraging our country’s unsung heroes, the artisans whose talent rarely gets a platform to get noticed is very close to my heart. I am delighted to be a part of this noble initiative Yellow Ribbon NGO Fair, which has been doing an excellent job so far of promoting the undiscovered indigenous talent apart from handholding NGOs and SHGs from across India to become self-reliant. This initiative also furthers our vision of Make in India and I am confident this will go a long way on placing India on the global map of craftsmanship.”

Throwing light on YRNF 2015, Mrs. Parul Mehta, Trustee, ISHANYA Foundation highlighted, “We are extremely proud to take Yellow Ribbon NGO Fair to its eighth edition. It has been the painstaking efforts of our entire team over the years that have borne fruits and today we have seen this initiative grow in terms of acceptance with increasing participation, enquiries and footfalls. It gives us immense pleasure to encourage these NGOs, SHGs and artisans not only economically and socially but enhancing and promoting their skills to make them self-reliant.”

Given the massive e-commerce boom, growing awareness and interest shown by consumers both nationally and internationally, this year ISHANYA Foundation has taken this offline event and created a unique marketing platform onlinepromoted by the name – 

Yellow Ribbon NGO Fair 2015: What is in store for you

YRNF 2015 promises to be the go to destination with several exciting and fun activities, workshops, musical theatre comedy, dance performances, appearances by popular animated characters, street plays and many more. Renowned celebrity fitness expert, Ms. Yasmin Karachiwala will be sharing insights on ‘Fit and Fabulous Forever’ and supporting thisinitiative.