Traya Expands Offline Presence with its Experience Centre in Pune’s Viman Nagar
Viman Nagar, 25th April 2025: Traya, India’s first-ever health-tech brand committed to treating hair loss, hosted a meet and greet with co-founder Saloni Anand to celebrate the launch of its fifth offline experience store, located in Phoenix Market City, Viman Nagar, Pune. This milestone is a testament of Traya’s commitment to deepening customer engagement by offering a more personalized journey for individuals seeking science-backed hair solutions. The other centers are located in Kothrud, Pimpri-Chinchwad, Sangamvadi and Wanowrie.
Spanning over 1057 sq ft, the Viman Nagar store is designed to elevate the consumer experience by offering personalized, in-person care for those navigating hair loss. More than just a retail space, it’s a place where visitors can engage in personal consultations with Traya’s expert hair coaches, who delve deeper into the consumer challenges to understand the root cause of the hairfall and create personalized solutions for them. Along with an in depth person experience, the visitors also experience the full range of clinically-backed hair care solutions. A key highlight of the store is the advanced Korean scalp analysis machine, introduced for the first time at any Traya outlet, which enables precise, tech-driven diagnostics including dandruff detection, scalp condition assessment, and tailored & targeted reports. This experience center bridges the gap between digital convenience and hands-on care, empowering Traya’s consumers to take informed steps in their hair growth journey.
Designed to reflect Traya’s brand ethos, the store uses clean design, minimalistic communication, and calming shades of green to create a warm, educational space that builds trust and simplifies scientific concepts for every visitor.
The store event welcomed members of the media and influencers to interact with the space and explore its offerings in depth. Saloni Anand, Co-founder, Traya, led an engaging session, sharing Traya’s story, addressing common hair concerns, and highlighting the importance of transparency in long-term treatment.
Speaking about the launch of the experience center, Saloni Anand, Co-founder, Traya said “Venturing into the retail format was an opportunity for us to connect with our consumers in a more personal environment. Pune was the first city we finalised to test the offline format as we’ve always felt a deep connection with Pune and we saw high traction of consumers from this market as well. These experience centers are designed to be one-of-a-kind retail space where Ayurveda, Allopathy, and Nutrition come together to treat something as complex and personal as genetic hair loss. Our doctors and hair coaches work side by side to conduct detailed hair and scalp analysis and co-create a treatment plan that’s completely personalized.’’ She added, ‘’At the store, we ensure, every visitor walks away with a customized report, along with free and continued access to our experts. We began as a digital-first brand, but with these centers, we’re bringing that same level of care into a more personal, offline space.”
With this fifth offline outlet, Traya continues to bridge the gap between online health tech and offline personal care. Traya expanded to Pune, a city recognized for its health-conscious and tech-savvy population, to further its mission of delivering trustworthy and convenient hair care solutions to its large customer base.
As Traya grows offline, it stays committed in its core to the mission of treating hair loss at the source.
