ZEE5 is Creating a Fresh Slate of Regional Content by Putting a Spotlight on Social Themes

Mumbai, January 2022: The astronomical rise of regional content has kick started a new wave of change in the streaming industry. It’s not the sheer numbers but the emotional connection that propels audiences to binge-watch. Streaming platforms like ZEE5 have been at the forefront of this change and are pushing the envelope of creating path-breaking content that viewers can relate to. The platform has successfully churned out a slate of original regional movies and web series that talk about multiple topics, ranging from women empowerment to family dynamics. Let’s talk about how ZEE5 is putting the spotlight on social themes and winning the hearts of audiences nationwide.

Bridging the Gap Between Rural-Urban Divide

Back in the 1970s, the leading man of Bollywood, like Amitabh Bachchan, would talk about the inequality in the system through films like Zanjeer. Fast-forward to 2022, regional movies and web series have taken the lead to bring social themes into the spotlight. And OTT players like ZEE5 are pulling up the ante by bringing a diverse slate of content in multiple languages. The platform has produced critically acclaimed stories that include Telugu movies like Chithirai Sevvaanam and Net that tackle varied social themes and give viewers a reality check. The easy availability of content selection offered by ZEE5 also helps bridge the rural-urban divide.

The increased internet penetration and digital literacy have enabled viewers from small towns to access an assortment of movies and web series at their disposal. The rise of local content consumption has blurred lines between the rural-urban divide and helped audiences from all regions to widen their horizons and learn about crucial topics that affect their everyday lives.

Unique Themes That Audiences Can Relate With

In addition to escapist cinema from mainstream languages, ZEE5 has a selection of Telugu, Bengali, Malayalam, Kannada, Punjabi, and Tamil movies and web series that bring strong social messages. The streaming giant is highly invested in making regional content with unique themes. It serves as a platform where characters can speak their innermost thoughts and feelings. These regional movies and web series also provide social commentary that audiences from all walks of life can understand. ZEE5 Originals like Auto Shankar, Oru Chinna Family Story, and others have proven the platform’s ability to experiment with varied genres and talk about social taboos.

Breaking the Mould

While movies of the 90s and early 2000 saw men taking the centre stage, the streaming era has seen women as the main character of the story. ZEE5 Originals like Kaali, High Priestess, and more are women-centric shows that have successfully broken stereotypes and left an impact. Besides being entertaining, these regional movies and series spark a conversation about society and help audiences understand the complexities of our world better. Once relegated to romantic Ballads, the portrayal of women in Indian cinema has transformed phenomenally, thanks to streaming giants like ZEE5.

Capturing the Essence of Indian Culture Meaningfully

With language and geographical barriers long gone, ZEE5 provides audiences with a deep insight into Indian culture. The selection of Tamil and Telugu movies on ZEE5 has seen a strong surge in streaming, thanks to their ability to showcase various cultural traditions and norms. Through a fresh slate of original content, ZEE5 celebrates culture from every boundary. Bringing a solid regional flavour to viewers nationwide, the OTT giant is tackling multiple subjects that range from social inequality, environment protection, criminal justice, interpersonal relationships, and more. The platform brings creators and talents from all over the nation to ensure that audiences connect with diverse storylines in one way or another.

While ZEE5 is pioneering a new era of movie-watching, it hopes to involve participants from all backgrounds and introduce them to hard-hitting subjects engagingly and purposefully.