HDFC Bank organizes ‘Traffic Paathshaala’ campaign in Pune
Pune, August 18 2018: HDFC Bank flagged off ‘HDFC Bank Traffic Paathshaala’ on the 15th of August. The event is planned to go on till the 21st of August, and is a traffic awareness campaign. The starting point being Taj Vivanta, the activity was kicked off on the 15th of August at 9.am. Present at the venue were the HFDC Bank Zonal Head who flagged off the event, City Catalyst team, and Pune Traffic Police.
Speaking about this initiative, Mr. Rakesh Kumar Relan, Zonal Head, Retail Branch Banking, Maharashtra, said, “We are excited to partner with the Pune Police and Radio Mirchi for this initiative. At HDFC Bank, we believe in giving back to the communities we operate in. With ‘Traffic Paathshala,’ we aim to educate the general public in the city on the Do’s and Don’ts of Road Safety to make the roads safer.”
Highlighting the staggering numbers of road accident deaths and educating the city folks on the rising numbers breaking traffic rules, HDFC Bank Traffic Paathshaala campaign is focused at sensitizing the city towards road safety.
The HDFC Bank team tied up with a Pune-based NGO called City Catalyst for the smooth execution of the activity. Mr. Raju Thomas, Chairman City Catalyst said, “Indian cities are experiencing unprecedented traffic problems and as a result, serious accidents are sky rocketing.
The problems are 3-fold:
1. Too many vehicles
2. Reckless driving
3. Poor infrastructure
This problem cannot be left to politicians & bureaucrats alone. Citizens need to unite to take proactive steps to create safe driving habits and also force the authorities to take effective action to enforce the rule of law and also create better infrastructure.
Volunteerism must become a way of life to deal with social problems rather than merely complaining. Let’s move from mere talk to taking action.”
Across the city, covering 30 major junctions of Pune like Hadapsar, Ghorpadi, Fatima Nagar, MG Road, Kothrud, Baner, Pashan, Aundh, Hinjewadi, Kharadi, Magarpatta, the team spread awareness about traffic problems, how to stay safe and follow the traffic rules to the T, by using handbills and placards. Another leg of the activity had Traffic sessions being held in Residential Societies and Corporates in the city. Households and corporate executives were engaged in traffic safety sessions where traffic safety leaflets were distributed
