Share this News:


: – McDowell’s No.1, the flagship brand from the house of Diageo India, has launched a limited-edition one-of-a-kind DIY (Do-it-yourself) pack that allows the consumer to turn the pack into a mobile phone dock that amplifies music to create a party wherever they are. Turning up the volume this holiday season, the pack for McDowell’s No.1 Original Whisky is available for purchase across the country.

With holiday celebrations come many gatherings with friends – house parties to enjoy an evening of joy and hope that everyone always looks forward to each year. This festive season, as Yaars celebrate the good times ahead, McDowell’s No.1 is providing an amplified drinking experience, capturing the spirit of the festivities.

Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing said “At Diageo India we are always looking to innovate and deliver new experiences to our consumers in the festive season. With this limited-edition Rock-Dock festive pack we hope our consumers will meet up with their Yaars, celebrate the bonds of brotherhood over music and enjoy responsibly.”

The festive edition pack will be available in stores till mid-January 2019.

A step-by-step video tutorial to setup the rock-dock can be viewed here.

As part of the festivities, the brand is also giving its fans an opportunity to groove to its exclusive #No1YaariJam Playlist by scanning the QR code here. Fans can learn more on the brand’s social media pages here.