E-Commerce Boom: South India’s Festive Season Sparks 400,000 New Gig Jobs

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Hyderabad, 4th September 2023: As the festive season approaches, South India is expected to witness an influx of gig job opportunities in the ecommerce sector, according to TeamLease Services, a leading staffing solutions provider. Gathering insights from industry research, market sentiment and open positions; TeamLease has forecasted an addition of 400,000 new gig jobs across South Indian cities. Majority of the demand will be concentrated across Bengaluru (40%), followed by Chennai (30%) and Hyderabad (30%).

While the demand for gig workers during the festive season will remain high across tier-1 cities like Bengaluru, Hyderabad, and Chennai, it will also extends to tier-2 and tier-3 cities like Coimbatore, Kochi and Mysore. Companies will hire across primary functions like Warehouse Operations (30%), Last-Mile Delivery Personnel (60%) and Call Center Operators (10%).

Mr. Balasubramanian A, Vice President and Business Head at Teamlease Services shared insights on the mounting demand, stating, “Over the last quarter, several prominent e-commerce players have announced their bullish plans for this festive season. The positive growth synergy in the sector is influenced by the shift in the consumer demographic, government’s push towards Make in India, FDI and other initiatives, increased digitization. All of this is strongly influencing the gig economy in India. Compared to last year, we are anticipating an 25% increase in gig jobs pan India. South is a front runner and will see quite interesting trends. Specifically, in the south, gig jobs this year have increased by 30% compared to last year”.

The outlook for this festive season stands quite strong, reflecting the industry’s strong growth vision, increased spending potential of Indian consumers, and an overall rise the consumer base in India. According to industry research, consumer spending in India is expected to surpass $4 trillion by 2030, growing at a CAGR of about 10%. Moreover, the overall e-commerce e-tail ecosystem’s GMV also grew by 22% to reach US$ 60 billion in FY2023. All of this is going to augment the Indian gig economy further. According to industry reports, it is anticipated that India’s gig workforce will reach 2.35 crore by 2029-30, which clearly indicates the growing demand for this talent pool.

Overall, pan India, 700,000 new gig jobs will be created. The addition of jobs also proliferates beyond the e-commerce industry. Retail, FMCG and Logistics will also witness an increase in employment opportunities.