Finolex Pipes Redefines Prosperity with Inspiring Diwali Short Film
Pune, 28th October 2024: Finolex Pipes & Fittings, one of India’s leading pipe brands, has launched a heartwarming Diwali short film that celebrates empowerment and redefines the idea of prosperity. In line with Diwali’s theme of light over darkness, the film highlights how true prosperity can manifest through the strength and potential of women in society.
The film starts with a typical Diwali scene – a homemaker busy preparing for the festival when a plumbing emergency disrupts her plans. However, instead of a male plumber arriving to fix the problem, a skilled female plumber enters the scene, embodying a modern version of Goddess Laxmi. Her presence not only solves the immediate crisis but also inspires the homemaker to follow her long-dormant passion for designing apparel, turning a minor household issue into a moment of transformation.
The narrative reflects how small acts of support can spark significant change. Just like Goddess Laxmi, who represents abundance and prosperity, the female plumber’s intervention becomes the catalyst for the homemaker’s journey toward self-realization and financial independence.
Sumit Bhatia, Vice President of Marketing & Communications at Finolex Pipes, shared his thoughts on the film: “This Diwali, we wanted to create something meaningful that goes beyond the usual festive campaigns. Our film showcases the stories of two women whose paths cross in contemporary India. It’s a reflection of Diwali’s deeper values—hope, growth, and transformation. The portrayal of a female plumber in the film is inspired by our ongoing efforts to empower women through our CSR initiatives with the Mukul Madhav Foundation. This initiative has been strongly supported by our Founder, Prakash P. Chhabria, and aims to integrate women into mainstream professions like plumbing, traditionally seen as male-dominated. We believe that true prosperity is not just about financial wealth, but about creating opportunities for others to succeed.”
Finolex’s short film encapsulates the brand’s core values of trust, durability, and social responsibility. It also challenges conventional gender roles by presenting a female plumber as a modern-day representation of Goddess Laxmi, emphasizing that prosperity is about empowerment and the ripple effect of positive change.
As millions of households in India light up their homes this Diwali, Finolex’s film serves as a reminder that the brightest light comes from lifting each other up and breaking societal barriers.
