Godrej Agrovet Launches ‘Surabhi’ – A National Initiative Aimed at Increasing Milk Production

Surabhi to target 400 villages across 4 states in India as Godrej Agrovet endeavors to educate dairy farmers on improving the health of cattle

Pune, December 4th 2015: Godrej Agrovet Limited (GAVL), a diversified agribusiness company dedicated to improving the productivity of Indian farmers, announced the launch of its campaign ‘Surabhi’. It is a Pan-India campaign and endeavors to create awareness about various health and nutritional aspects of the cattle leading to improved health and increased milk production amongst small-time farmers. This campaign will cover over 400 villages in four states namely, Maharashtra, Gujarat, Rajasthan and Punjab.

Dairy farming is gaining popularity, however, marginal farmers need more awareness & knowledge on different health conditions. Neglecting the health and reproduction of the cattle leads to compromising the longetivity of profits. Further, although balanced diet aids in good health, the usage of compound feed is only about 12% of total cattle feed.

Therefore as part of the campaign, a competition will be held in every village for farmer having upto 5 cows. The best 3 cows will be identified basis key parameters such as Milk production, Health & Reproduction and the farmers owning them will be recognised with trophy and certificate. In the process, the farmer will learn about lifecycle of the cattle, the kind of feed required at various stages of its growth. They will also learn how to prevent common disease conditions related to nutrition occurring after calving, improve fertility and health by feeding balanced diet.

Speaking at the occasion, Mr. Mangesh Wange, Head- Animal feeds Business, Godrej Agrovet, said “ Surabhi endeavors to educate farmer on best practices of cattle management to improve health and milk yield. Milk yield depends on the health, and genetic potential of the cattle when fed on a balanced diet. As per national dairy plan of India, the demand for milk is expected to be around 200 million tonnes by 2021-22. Hence farmer education is vital to meet this demand on a sustainable basis”.

Godrej Agrovet’s Animal feed business is one of the larget organised player in the compoundfeed market in India. With over 30 state-of-the-art manufacturing plants, GAVL is clocking over a million tonnes of compound feed in annual sales. It is also investing in cutting-edge research and development to support the farmers with cost effective solutions to improve animal productivity.