Naturals NXT brings AI-powered beauty experience to Pune as brand crosses 1,000-salon milestone
Pune, 4 September 2026: Naturals, one of India’s largest salon chains, is marking a significant new chapter in its 25-year journey with the launch of Naturals NXT, an AI-powered salon concept at Amanora Mall, Pune, The launch comes as the brand celebrates the milestone of crossing 1,000 salons, signaling its ambition to evolve from a South India-led beauty brand into a truly national player.
Positioned as the first AI-powered salon from the house of Naturals, Naturals NXT brings together technology and human expertise to create a more personalized and seamless beauty experience. The concept is built around the belief that the future of beauty will be shaped not by technology replacing skilled professionals, but by technology empowering them to deliver better and more personalized experiences.
With Naturals NXT, the brand aims to explore how AI can become part of the salon journey, from intelligent consultations and personalized beauty recommendations to creating a smarter and more seamless customer experience. The concept reflects the changing expectations of today’s beauty consumer, who increasingly seeks services that are personalized, convenient and informed by technology while still valuing the expertise and human connection of professional beauty artists.
“Reaching the milestone of 1,000 salons is a defining moment for Naturals, but we see it as the beginning of our next chapter of our journey. Naturals NXT represents our belief that the future of beauty lies at the intersection of technology and human expertise. We want AI to empower our artists with better insights and help us create more personalized experiences for our customers, while keeping the human touch at the heart of everything we do,” said CKK, Co-founder, Naturals Salon.
The Pune launch is also significant as Naturals wants to take its established presence and experience in South India to a wider national audience. Over the past 25 years, the brand has built a network of more than 1,000 salons and established itself as a recognized name in India’s beauty and wellness industry. With Naturals NXT, the company is now looking to combine the scale of its existing network with a technology-led approach to the evolving salon experience
The launch will also feature Naturals Purple Icons Pune, an initiative through which the brand will recognize and honor achievers from the city for their contribution and accomplishments. The initiative reflects Naturals’ broader belief in celebrating individuals who have created an impact in their respective fields and communities.
“Pune represents an important step in our journey towards becoming a national beauty brand. Naturals has grown because of the people who have trusted us, worked with us and helped us build the brand over the last 25 years. With NXT, we are taking that legacy forward while embracing a new generation of beauty experiences. The idea is simple — bring together the warmth and creativity of our artisans with the possibilities offered by technology,” said Veena, Co-founder, Naturals Salon.
The launch of Naturals NXT at Amanora Mall will take place on recently, marking the beginning of what the brand sees as a new phase in its evolution. The company believes the new concept can help redefine how consumers discover, understand and experience professional beauty services by bringing together the personal touch of a beauty artist with the possibilities of AI and technology.
As Naturals moves beyond its Southern roots and expands its footprint nationally, Naturals NXT represents the brand’s attempt to bring its philosophy of accessible, professional beauty into the next generation — one where technology supports the artist, personalization becomes central to the customer experience and the human connection remains at the heart of beauty.
