Handloom Design Collection 2016: ‘Tradition & Trend’ opens in Mumbai

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A week long Handloom Design Collection Exhibition 2016: ‘Tradition & Trend‘ has opened at the Chatrapati  Shivaji Maharaj Vastu Sangrahalaya, Fort, Mumbai

The exhibition organized by the National Centre for Textile Design (NCTD) under Ministry of Textiles, Government of India was inaugurated by the Maharashtra Textile and Cooperative, Marketing Minister Shri Chandrakantdada Patil on Wednesday.

The main objective of the exhibition is to promote India Handloom Brand launched by the Govt. last year. India Handloom Brand is an initiative of the Ministry of Textiles, Government of India, for branding of high quality handloom products. It is an endorsement of the high quality of the handloom products, in terms of raw materials, processing, embellishments, weaving design and other quality parameters.

Under the Tradition & Trend collection, 160 different handloom products in two colour ways have been developed. Some of the important products include items like Banarasi Saree, Brocade, Jamdani, Baluchari, Kancheepuram, Upada Jamdani, Venkatgiri, Pochampalli, Patola, Kota Doria, Paithani, Muga, Tussar saree, Linen, Manipuri textiles, Naga shawls, Kani Stoles, Kullu Stoles, trendy garments for male and female and home furnishings. The products have been made keeping in mind the demand of domestic as well as export market.

20 Weavers’ Service Centers across the country are involved in preparing the designs and transforming them into products through skilled weavers, national awardees, Padmashri awardees and primary co-operative society. Reputed designers being the members of the Implementation Committee of NCTD have contributed their expertise in selecting the designs for the collection as per market trend.

Apart from the thematic collection of products, there has been an attempt made to reproduce some of the samples of prestigious collection called “Vishwakarma” which was conducted during late seventies and was appreciated both in the country and abroad.

A catalogue of the products giving detail information of technical and commercial parameters, designers, weavers is being brought out to facilitate reproduction of these items commercially by various manufacturers, exporters, designers, primary societies and other agencies.

The exhibition will be open till 3rd April 2016 from 11 am to 7 pm.

Venue : Coomaraswamy Hall, Chhatrapati Shivaji Vastu Sangrahalaya, Regal Circle, Fort, Mumbai.