Hansgrohe India unveils newly launched ceramics range at their Head Office in Pune

Pune, 25th October 2023: Hansgrohe India, a leading name in the world of bathroom and kitchen fixtures, proudly announces the grand unveiling of their ceramics range in an exclusive meet and greet event at their head office in Pune. The event was attended by leading interior designers and architects and the brand’s key trade partners, highlighting the brand’s commitment to quality, innovation, design, and its ever-growing presence in the Indian market.

The momentous event unveiled hansgrohe’s ceramics range among all key stakeholders, including channel partners and esteemed clients. This unveiling underscores Hansgrohe India’s strategic expansion into the sanitaryware market with a range of ceramics with an aim to become a holistic bathroom solution brand. Leveraging its years of expertise and craftsmanship in bathroom fittings & ‘Made by hansgrohe’ claim, the brand aims to respond to a change in consumer behaviour, providing holistic complete bathroom solutions to the end consumer from a single source.

Over the next 3-5 years, Hansgrohe India envisions steady growth and an increased product offering. The assembly line in Pune which will be operating soon by the first quarter of 2024 aligns with the brand’s vision for expansion, innovation, and further cementing its position in the Indian market. Initially, the assembly line will focus on key product lines, ensuring efficient distribution & availability of products at a lower price point to the consumer. In the future, Hansgrohe India plans to expand its assembly capabilities to accommodate a wider range of products to cater to the evolving needs of its customers.

Gaurav Malhotra, Managing Director, Hansgrohe India, commented on the launch, “We are excited to announce the launch of the new product category, Sanitaryware Ceramics, by hansgrohe at our Pune office in the presence of our esteemed partners. I would like to express our gratitude to all of them for being a part of the hansgrohe journey. With this expansion, hansgrohe takes a significant step forward in India. Our aim with this range is to redefine the bathroom experience by seamlessly blending style, functionality, and sustainability.”