HCCB to upskill 5,500 individuals and lead community projects in 14 villages in Maharashtra

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Pune, 20th October 2023: Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG company in India, has partnered with the Y4D Foundation to initiate a comprehensive program aimed at empowering 5,500 individuals in Maharashtra. This transformative endeavor encompasses various upskilling programs and community development initiatives across 14 villages in Lote, Wada, and Pirangut. The launch of this endeavor took place at the India Moment Conclave in Pune, with the Deputy Chief Minister of Maharashtra, Devendra Fadnavis, in attendance.

Within this program, HCCB is committed to equipping 3,000 women with essential financial and digital literacy skills. Additionally, 2,500 young individuals will undergo a rigorous Sales and Marketing certification program. Furthermore, HCCB will drive transformative community projects focused on improving access to clean drinking water, implementing sustainable agricultural practices, managing plastic waste, establishing Nagrik Seva Kendras (NSK), and enhancing education infrastructure.

The financial literacy component of the program covers fundamental aspects such as Banking Basics, Account Opening procedures, Unified Payments Interface (UPI) training, Investment Guidance, Net Banking, and information on various Government Schemes for women. The digital literacy segment encompasses topics like Mobile Banking, Digital Market Linkage, and Cyber Safety and Security, providing women with the tools required to navigate the digital era. These training sessions will be conducted in classroom-based settings at identified locations across the nation, tailored to the interests, needs, and current digital and financial literacy levels of the beneficiaries.

Similarly, the Sales and Marketing certification program is designed for a diverse group of participants, ranging from recent graduates to current college students and college dropouts aged 18 and above. Over the course of three months, participants will engage in a comprehensive 30-hour curriculum, combining 6 hours of direct in-person interaction with 24 hours of engaging online sessions.

Devendra Fadnavis, Deputy Chief Minister of Maharashtra, emphasized the importance of intertwining industry and community growth, expressing his vision of a Maharashtra where every individual has the tools and opportunities to thrive. He noted that these initiatives, emphasizing financial and digital literacy for women and upskilling youth in sales and marketing, are not only conducive to individual aspirations but also contribute to the state’s socioeconomic progress.

Mr. Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer, highlighted the pivotal role of industry in shaping the socio-economic landscape. He emphasized that HCCB’s multi-faceted upskilling programs aim to bridge gender disparities in financial and digital realms while providing essential sales and marketing skills to the youth, enabling them to excel in today’s rapidly evolving business environment. The community development initiatives underscore HCCB’s unwavering commitment to holistic growth across Lote, Wada, and Pirangut, pledging to create a sustainable and lasting impact in Maharashtra that aligns with the aspirations of its people.