Jordan’s ‘Kingdom of Time’ Campaign Dives Deep into Country’s Rich Diversity of Experiences

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Jordan, 6th March 2023: Jordan boasts of a rich history full of diversity, authenticity and different flavours and this is what its tourism tagline “Kingdom of Time” stands for. This latest identity showcases Jordan as a tourist destination and presents its tourism character, aspirations, achievements, and vision. Highlighting Jordan’s allure and its main tourist draws, the campaign stands in line with Jordan Tourism Board’s (JTB) strategic vision of tourism promotion in the Kingdom.

Situated in the heart of the Arabian Desert, the Hashemite Kingdom of Jordan is an oasis of stability and peace in the Middle East. From the hustle and bustle of the capital Amman to the southern desert; Jordan is awash with biblical, historical and cultural significance. Jordan’s iconic landmarks include the panoramic views from Mount Nebo; the rose-red city of Petra, which is one of the ‘new seven wonders of the world’; the therapeutic waters of the Dead Sea; Aqaba on the Red Sea and Wadi Rum – a UNESCO World Heritage Site. Indian passport holders can avail of ‘Visa on Arrival’ in Jordan.

With its eclectic mix of modernity and tradition, the Hashemite Kingdom of Jordan that once captivated ancient travellers, continues to enthral the new generation. It is a unique destination offering breath taking sights, fascinating accommodations, and exquisite cuisine. Whether one is looking for the authentic backpacker experience, or the casual refinement of 5-star service, the Hashemite Kingdom is fit for both the aristocrat and the modest.

The country is home to countless wonders that leave travellers in awe – from the enchanting starkness of Wadi Rum, to the restless city centre of urban Amman, and the majestic ruins of civilizations once forgotten.

Wadi Rum

Home to nomadic Bedouin tribes, Wadi Rum is a quiet getaway of stars, sand, and sun. Once inhabited by the Nabataeans of prehistoric times, Wadi Rum allows you to get lost in large landscapes and horizon lines.


Amman, the capital of Jordan, is a fascinating city of contrasts – a unique blend of old and new, situated on a hilly area between the desert and the fertile Jordan Valley. In the commercial heart of the city, ultra-modern buildings, hotels, restaurants, art galleries and boutiques rub shoulders comfortably with traditional coffee shops and tiny artisan workshops.

Dead Sea

A spectacular natural wonder, the Dead Sea is located 427 meters below sea level and is perfect for wellness and religious tourism, and for some fun in the sun with the family. With its mix of beach living and religious history, you can soak up the sun while Biblical scholars can get their daily dose of religious history.


The ancient city of Petra is one of Jordan’s national treasures and by far its best known tourist attraction. Petra is the legacy of the Nabataeans, an industrious Arab people who settled in southern Jordan more than 2,000 years ago. Admired then for its refined culture, massive architecture and ingenious complex of dams and water channels, Petra is a UNESCO World Heritages Site and one of the new Seven Wonders of the World.


Hidden for centuries in sand before being excavated and restored over the past 70 years, Jerash reveals a fine example of the grand, formal provincial Roman urbanism that is found throughout the Middle East, comprising paved and colonnaded streets, soaring hilltop temples, grand theatres, spacious public squares and plazas, baths, fountains and city walls pierced by towers and gates.