Luxid Prepares to Enter the 3D VR Entertainment Space with Industry Veterans Driving Content and Scale

Pune, 1st July 2026: Luxid Tech is preparing for its next phase of growth as it strengthens its ambition to enter the immersive entertainment space through 3D and virtual reality experiences.

The company, known for building lightweight AR glasses designed for personal entertainment, gaming and productivity, is now expanding its focus beyond hardware. Its larger objective is to create an immersive ecosystem where consumers can access richer visual content, including 3D entertainment, virtual experiences and interactive formats through everyday wearable devices.

To support this transition, Luxid has brought together professionals with experience across entertainment, finance, sourcing and supply-chain operations.

Vivek Gupta, who spent 18 years with Sony Pictures, is working with Luxid on building relationships and forward contracts with entertainment providers. His role is expected to be important as Luxid develops its content strategy and explores how films, sports, gaming, OTT programming and other entertainment formats can be adapted for immersive viewing.

For Luxid, content will be as important as the device itself.

The future of AR and VR entertainment will not be defined only by sharper screens or larger virtual displays. It will depend on whether consumers can access meaningful, engaging and high-quality experiences that feel made for immersive viewing. This is where Vivek’s long experience within the entertainment ecosystem can help Luxid understand content partnerships, rights conversations and the commercial realities behind scaling entertainment access.

The company is looking at a future in which users are not limited to watching content on a phone, laptop or television. Instead, they can carry a private, immersive screen experience with them—whether they are travelling, relaxing at home, gaming, watching a film or accessing live entertainment.

At the same time, scaling this vision will require a reliable and efficient hardware supply chain.

Liu Zuying, who brings a banking background along with experience in supply chain and sourcing, is supporting Luxid’s plans for production scale-up. Her role will focus on helping strengthen sourcing processes, hardware planning and operational readiness as Luxid prepares to grow its product presence.

For a hardware-led startup, innovation alone is not enough. A product may have strong technology and consumer appeal, but its long-term success depends on the ability to source components efficiently, maintain quality, manage timelines and scale production without compromising the customer experience.

Liu’s involvement reflects Luxid’s effort to build this operational backbone early. Her understanding of sourcing and supply-chain processes will be important as the company moves from a product-led startup phase towards wider market availability.

Together, the addition of entertainment and supply-chain expertise marks an important shift in Luxid’s journey.

The company is not positioning itself only as a maker of AR glasses. It is working towards becoming a consumer immersive-tech platform that can bring together hardware, entertainment content and everyday user experiences.

For founder Siddhant Aggarwal, the long-term opportunity lies in making immersive technology more practical, personal and accessible for Indian consumers. Luxid’s lightweight AR glasses can serve as the entry point, but the larger vision is to build an ecosystem where users can access entertainment and interactive experiences without being tied to large screens or bulky VR headsets.

As 3D content, immersive gaming, virtual entertainment and spatial experiences gain greater attention globally, India is also likely to see a growing demand for more personal and portable formats of entertainment.

With Vivek Gupta helping shape entertainment relationships and Liu Zuying strengthening the company’s supply-chain readiness, Luxid is preparing to take a more serious step into this emerging space.

The next chapter for entertainment may not be about watching more content. It may be about stepping into it.