February 2018: Saregama launched its popular product Carvaan last year. This retro looking radio-like device with 5000 evergreen Hindi songs inside and a host of other features like USB, Bluetooth and FM radio, has proved to be a game-changer in the digital driven music industry. Based on the consumer feedback, Saregama has decided to extend Carvaan to regional music also. After launching the Tamil language variant, Saregama is now leveraging their rich repertoire of Bengali music, with the launch of Carvaan Bengali.
The digital audio player with in-built speakers, and a host of features like Bluetooth, USB and FM radio, comes with 5000 pre-loaded songs: 4000 from legendary artists from Bengal, cutting across different genres, and 1000 of the most evergreen melodies of Hindi music. The Bengali collection has among other songs, a huge catalogue of authentic Rabindra Sangeet and Nazrul Geeti. With the launch of this variant, Carvaan Bengali is all set to enter the local Bengali households – and talk to the quintessential Bhadralok Bengali customer, who is well versed with Bengali music across genres.
The songs are curated through extensive Big Data analytics that run nearly 17 billion data points that are generated annually every month across all Saregama platforms. Featuring Rabindra sangeet from stalwarts of the genre like Suchitra Mitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, Lata Mangeshkar, R. D Burman, Shyamal Mitra, Bhupen Hazarika, Nachiketa Chakrobarty and such like are included. These are then categorized into artists, moods and a special category called Tagore, which the listeners can shuffle between, simply by turning a jog- dial.
Carvaan Bengali also doubles up as a FM radio and lets the listeners enjoy their personal music by plugging in a USB drive or via connecting their phones via Bluetooth. It comes with a long lasting battery life and lets the listeners enjoy up to 6 hours of uninterrupted music. The product comes with a 1- year doorstep warranty support backed by an all India service network. Porcelain White in color, the classic retro look in addition with its rich content, convenience and utility, makes Carvaan Bengali a perfect gift for your loved ones.
Vikram Mehra, Managing Director of Saregama India says, “Saregama holds one of the largest catalogues of Bengali music in its library. Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it will capture an essential place in the hearts of the discerning Bengali arts and music lover. “
Priced at 5990, Carvaan Bengali can be purchased from 8th February, 2018 onwards. It is available online on saregama.com and all major e-commerce websites like Amazon, Flipkart and Paytm. It is also available in all leading electronic outlets.