Pune 31 Januaray 2017: Come February, Gionee Vh1 Supersonic 2017 powered by Budweiser is all set to transform Pune with its multi-genre international music experience! With the biggest names in international music such as Eric Prydz Macklemore and Zedd headlining this year, Vh1 Supersonic calls out to all music lovers to unite for the biggest ever transformative experience onFebruary 10, 11, and 12 at Laxmi Lawns, Magarpatta, Pune.
Pune, which was announced as the destination for the hugely celebrated international music festival Vh1 Supersonic in December last year, has turned out to be an ideal location owing to its burgeoning youth culture. The cosmopolitan vibe of the city gives the festival a wider audience that appreciates diverse genres of music. The city also boasts of a rich infrastructure that supports commute from metros across India, thereby making travel convenient for outstation attendees.
Commenting on the new edition of Vh1 Supersonic taking place in Pune, Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, “This year is all about transformation of our music festival as well as transformative experiences for our audiences, and we are pleased to begin this journey in Pune, the youth capital of India. We are bringing the best of artists from across musical genres and curating custom experiences to entertain our young audience. We look forward to hosting a successful fourth edition of Vh1 Supersonic in Pune, a city that pulses with vibrancy and youth culture.”
As a network with a human purpose, Viacom18 extends this program to Pune city with Chakachak Supersonic. This initiative would take action towards keeping the premises and the surroundings of the festival clean through the three days. In addition to Chakachak Supersonic, Viacom 18 is all set to make Vh1 Supersonic India’s first ever fully accessible music festival ensuring that the differently abled get to enjoy the festival just as everyone else.
Adding to the excitement of the three headlining acts,Vh1 Supersonic continues to live up to its promise of putting music first. The festival has revealed a diverse range of genres in its fourth edition including Big Room, Hip-hop, Electro, House, Trance, Techno and Drum n’ Bass. Festival goers can also enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities – weave through engaging art installations, shop till they drop at flea markets – and a lot more!