E-payments Driving the Growth of Online Games like Junglee Rummy
Pune, 30 December, 2020: The online gaming industry in India has witnessed tremendous growth in recent years. Increasing smartphone penetration, easy accessibility of data, pocket-friendly tech, and the rise of the digital payment apps are driving the online gaming industry’s growth in the country.
Online gaming portals have seen a hike in the number of real money players who play games like online rummy, poker, and fantasy sports. To prevent any fraudulent activities and keep player’s money safe, online gaming platforms like Junglee Rummy have incorporated SSL encryption, similar to the one used by banks. Site-wide encryption has helped platforms gain players’ trust as the details shared by players remain safe and confidential.
Emergence of online gaming companies and massive investment by players
Online game companies have successfully stirred up the interest of the youth of India. The gross revenue of portals that provide skill games such as online rummy and poker has been increasing at a steady rate of 30% to 35% annually.
Online gaming platforms are expected to sustain an annual growth of 30% in the years to come. As per a KPMG report, by 2021 the gross revenue of the online gaming industry will jump from USD 290 million to one billion.
Growing internet use and rise in digital payments
The main reason for the boom in the online gaming industry is the availability, accessibility, and affordability of technology. The evolution of the IT sector has fueled the skill-gaming industry. As per a report released by KPMG and the Indian Federation of Sports Gaming (IFSG), the total number of online gamers in India grew tenfold in the last eight years and stood at 250 million gamers in 2018.
With smartphones and high-speed internet connections becoming affordable, now it is easy for Indian gamers to own the latest smartphones and buy internet data packs to play online games. For example, if you know how to play rummy, you can get entertainment and win cash playing the game online on your mobile anytime, anywhere.
After demonetization, the pandemic has acted as a catalyst to the growth of digital payments. As people got more comfortable paying online, gaming companies found a golden opportunity to drive cash flow into their platforms. In a country like India where almost everyone grew up playing card games like rummy, adaptation of online card games wasn’t a big deal. While offline games were just for fun, online games added another dimension of winning real cash prizes. Now gamers have the opportunity to spend their time productively and profitably.
Skill games witnessing unprecedented growth
The increasing local expertise and influx of fresh funds have helped game developers to turn into end-to-end service providers. The knowledge of the ground market and players’ likings and needs has provided a solid ground for the fast expansion of the skill-based gaming industry. As people nowadays love playing games that require them to use their skills and mental abilities, skill games are witnessing unprecedented growth.
Players, while selecting a new online gaming platform, look at payment methods as one of the most important deciding factors. The ease of payment as well as withdrawal not just retains old players but also attracts new players. Online transactions have made fund transfers quick and easy. A player can transfer their winnings to their bank account in a few clicks. Indian gaming platforms offer multiple mediums like debit/credit cards, e-wallets, online banking, etc. to make deposits, with which players can play online cash games.
Digital social interaction
With the pandemic affecting the regular sources of entertainment, online gaming platforms received unprecedented traffic. People’s preference for online gaming suddenly increased due to social distancing, which also led to an increase in digital interactions and digital payments. A lot of players joined online gaming platforms to learn how to play rummy and other skill games or simply to encash their skills. Ways of entertainment, as well as social interaction, were refashioned to meet the needs of the times.
The digital payment infrastructure as well gaming companies have grown tremendously in the last few years in India. Online transactions have ensured a bright future for the gaming industry and game developers are constantly coming up with user-centric games and features to provide instant gratification to real money players.
